Social Media to the rescue for Social Awareness


Growing social media engagements have proved how it can be used for awareness, marketing or to drive engagement. The following brands have used social media platforms to associate with their audience for a social cause and to make them participate in the ongoing activity.

Dettol – Banega Swatchh India

With Swatch Bharat Abhiyan in action, Dettol along with the Indian Ocean tried getting quirky and showed a completely new side of the campaign. The DVC termed as “Banega Swatchh India” has been shot near the historical and most persevered monuments like Qutub Minar, Gateway of India, Amer fort, and Humayun’s tomb. Prasoon Joshi, an award-winning writer has penned the lyrics for this campaign.

India ke hunger ki bajao with Ranveer Singh 

Remember Singh asking for Rs. 750? After letting everyone know about his secret and fancy cover with the Durex appearance, Ranveer Singh has yet again proved his point efficiently. An interesting and amusing campaign produced by Yash Raj aimed at removing Hunger from India by encouraging the audience to donate 750Rs for an underprivileged child.

#BreakingStreotypes – TrulyMadly

In a country like India, the new generation is all about breaking rules and expressing with unsaid words. This social experiment by the matchmaking app connected with independent, opinionated and like-minded individuals across the Indian subcontinent.

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Save the Internet – AIB

Apart from being known for controversial videos, AIB is also a popular group of stand-up comedians. Not only did they ask people to save the internet but also managed to create awareness and gave an insight into the idea of net neutrality. Thanks to these bunch of humorist’ TRAI received over 2 lakh emails from the internet users who voiced their concerns over the issue.

My choice – Vogue

Focusing on the hot topic of the decade – women empowerment, Vogue empower initiative was launched with their seventh anniversary issue to encourage viewers to talk, think and act in ways on issues related to it. Deepika Padukone starring in the video talks about ‘My choice” socially acceptable or not, raising social awareness. And obviously, it all starts with ‘you’

Remember folks, alone we can do only so little; together we can do much and these campaigns show us how. As Simon Mainwaring says, “Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.”


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