TheSmallBigIdea (TSBI) has successfully won the social media mandate for Seychelles Tourism India.
Seychelles, one of the most exotic travel destinations in the African continent is a cluster of 115 islands, and is in close proximity with the beautiful Madagascar Island. The independent African state with the lowest population, the country is famous for its colourful culture, heart-touching music and lip-smacking cuisine. The account was successfully won following a multi-agency pitch.
Seychelles Tourism India’s new mandates require TSBI to be responsible for creating brand awareness and leveraging the overarching positioning of ‘Another World’ across digital platforms by creating engaging content and building interactive campaigns, involving bloggers and travellers.
Harikrishnan Pillai & Manish Solanki, Co-Founders, The Small Big Idea says, “Our task is to enable Seychelles Tourism to reach the affluent online Indian. With the world looking towards India as the major tourist nation, Seychelles believes in making the most of the same. Working and creating a relevant image for Seychelles would be one of the most incredible yet challenging tasks at hand. Especially because the internet medium is one of their larger customer-reach-out initiative. We aim at make Seychelles synonymous to the best and most beautiful holidaying destination for the Indian tourist.”
Speaking about the same Ms. Lubaina Sheerazi, Head Blue Square Consultants, Representative office for Seychelles Tourism Board said, “With the growing online community in India that proves to the game changer in the global tourism industry, we hope to cash in the trend and create an effective image of Seychelles amongst the Indian Traveller. Seychelles’ positioning, ‘Another World’ will be at the core of all the campaigns and the content that will be made for the target audience. We’re excited to work with TSBI as they bring both the aptitude and attitude that Seychelles require at the moment.