The last trimester of the year is the time to engage and connect with people. Gone are the times of mailing cards via post, Facebook is now considered as a greeting card. Be it Diwali, Christmas, Eid or Dhanteras, visual experiences take the center stage now and add more colours on the platform.
Clearly, for Facebook India is an important market with more than 125M users. According to Facebook, photo uploading on the platform increases 1.44x times more during the festival of lights. Avid Facebook users, stay connected with their friends and family by sharing videos, messages, greeting and pictures during the festival.
The year-end season report also highlights the fact that an average youth (18-24 years) shares 1.07x more during the festivals. With Diwali almost here, you can expect more festive buzz on this platform.