They might be constructed on a pioneering idea or simply put together through pieces of incredible designs; some campaigns just manage to grab our attention each year.
As the year almost reaches the finish line, it’s time to sum up the list of 2015’s top 50 campaigns that left a mark on the digital world, managing to create a buzz on all social media platforms.
Ching’s Secret coupled with Akshaya Patra in an exclusive global campaign called ‘India Ke Hunger Ki Bajao’. Led by Ching’s brand ambassador Ranveer Singh, known by his avatar ‘Ranveer Ching’, the objective of this campaign was to feed at least 1 million children across India.
Vogue India attempted to join the women empowerment bandwagon when it released a video with Deepika Padukone on social media platforms. The video campaign received mix reviews, taking social media by storm.
Online marketplace Olx, initiated a social media campaign before the Indian Independence Day which also marks the partition of India and Pakistan. Named #Daastaan, the campaign called out to those who had to leave behind their treasured possessions as they left for their future nation at the time of partition.
Auto and taxis in Mumbai went on strike and coupled with the onset of monsoons, commuting became a major hassle. That is when Uber stepped in to do its part to make commuting a tad easier by withdrawing surge pricing and encouraged this on social media with #KeepMumbaiMoving.
— Uber Mumbai (@Uber_Mumbai) November 2, 2015
#DontBeHorny, said Red FM with their campaign, in association with the Mumbai Traffic Police, for a period of three weeks, to sensitise the citizens against noise pollution. The campaign is currently going on in Pune and other cities.
— Aditi Varma (@aditivarma84) December 17, 2015
DBS Chilli Paneer 2
DBS Bank in the Chilli Paneer Film had utilised video content as way to bring out a firm belief and core value of the brand: that of being there for the customer. The brand wanted to showcase how banking and support to take financial decisions is at your finger tips.
Do the thumb thing
Flipkart motivated consumers to use the mobile app to shop online. #DoThumbThing said the brand, through a film in which the character is this thing called the thumb.
— Roshni (@RoshniM79) March 20, 2015
With #KitchenBattles, ADF intended at creating a buzz around the brand while creating a chain reaction. ADF invited a series of food bloggers who had to participate in a chain of dares (given by one blogger to another) that revolved around preparing a scrumptious dish using a secret ingredient and ADF products.
Social media was overflowing with love letters to Maggie ever since its ban and the brand finally responded on with a moving campaign, expressing its love back to the country with #WeMissYouToo.
Nestle celebrated its 100th anniversary along with Delhi Half Marathon 2015 by launching a video which revolved around the inspiring runner Fauja Singh. 100 and still running was the co-relation between the brand and the ambassador.
Dove launched a video online that featured women in five cities around the world who arrived at office buildings or shopping malls and were faced with two doors: one labeled ‘average’ the other ‘beautiful’. The exercise was designed to show how women are hard on themselves. Many participants chose the “average” door, and reflected on how that felt.
Daddy aur Zooey
Through a four minute-long film, Tata AIA Life tried to modify the way consumers look at the life insurance segment.
With #StandUpOnTwitter, HDFC Life attempted to position itself as a lively and cheerful brand as opposed to the serious outset from the other brands in the sector.
PepperFry Diwali Campaign
PepperFry’s campaign, named ‘Why wait for Diwali’, attempted to exploit the pre-festive madness and encouraged consumers to make home purchases any time of the year.
Kingfisher positioned itself as the original social network that survived much before the world was familiar with Facebook, Twitter or any other social media.
Kingfisher’s new ad has a plain blue Kingfisher bird that resembles twitter logo; and with a tagline: The original social network! — Sanchaary (@Sanchaary) October 26, 2015
Kingfisher kick started a Dubsmash campaign to celebrate the Good Times, by getting people to dub to the popular Kingfisher jingle.
Oreo launched a campaign called ‘Play with Oreo’ where it introduced red velvet Oreos for Valentine’s Day. It also made Oreo a fun biscuit which is much more than a snack.
The Great Khali Ad
The mockumentary recounts the difficulty experienced by Khali because of his massive body and finally upon an idea from his aunt, he builds a new house with Ambuja Cement, which solves all his problems.
The video went viral on social media leaving viewers in splits.
Taking its ‘Ghar ka khana, ghar ka khana hota hai‘ proposition further, Fortune Edible Oils and Foods put up a video to display its initiative Fortune ‘Mother Exchange.’
Dabur launched a digital commercial featuring a bald woman. The campaign, addressed female cancer survivors probing them to be brave and love themselves.
Launched by Anouk, ethnic wear brand by Myntra shared the message of how beauty is an attitude, not shackled by physical attributes.
Lifebuoy extended #HelpAchildReach5 with Chamki’s story. Using real life experiments, the brand managed to leave a mark by spreading the awareness of washing hands.
#MyFamilyMyPride #MyFamilyMyPride was HDFC Life’s campaign that launched a heart-warming digital video. The warm video won many hearts. https://www.youtube.com/watch?v=rg8mH2I4VBM #WhySoSweet With #WhySoSweet, Kurure takes a dig on how showy we tend to get with during festivals. It further inculcated Kurkure’s brand philosophy of getting a little naughty and adding a chatpata punk to the festivities. https://www.youtube.com/watch?v=H0feezkowgA #CrashThePepsiIPL Probably the first crowd-sourced marketing campaign in India, #CrashThePepsiIPL called out to its users to create 30-second commercials. Winning entry was to be aired during IPL8. https://www.youtube.com/watch?v=yPzJHqhlOrc #DowryCalculator With the aim to make India a dowry-free nation, Shaadi.com introduced this dowry calculator to surface the social evil and spread awareness against the act. Ironically, the aukaat calculated with same components of #dowrycalculator used by life insurance providers should be atleast 10x — कर्मtastic (@itweet_chirag) May 30, 2015
#Fullosophy Dreams have no age limit – spreading this message, Abbott rolled out a digital film as a part of its global campaign #Fullosophy, where the brand inspires people to live to their fullest. https://www.youtube.com/watch?v=-brBg6VoiDo&feature=youtu.be #AurDikhao The catchy jingle made a mark on social media. With this campaign, Amazon, establish itself as one of the biggest online retailers. https://www.youtube.com/watch?v=Q4rR0BbTBPk&feature=youtu.be #VistaOnInsta Vista Rooms launched an app like experience that made Instagram the one stop shop for exploring, booking and reviewing a vacation spot.
A little boy dressed as the Hindu god Shiva at the Pushkar fair. #VistaRooms #VistaOnInsta Photo Credit: @yashsheth1 A photo posted by Vista Rooms (@vistarooms) on
When life is just a haze, I find clarity in prayer. #TamilNadu #ucchipillayartemple Photo Credit ?: Photographer David Lazar This photo is taken at the top of the 83-meter-high Rock Fort—the only outcrop in the otherwise flat land of the city of Trichy in Tamil Nadu, India. I awoke for the climb at sunrise, in order to capture the colours from the sun radiating over the hazy city. Looking back down, we see one of many decorative Hindu temples in the area of the Rock Fort. —Caption by David Lazar A photo posted by Vista Rooms (@vistarooms) on
#MadeOfGreat Tata Motors rolled out an association campaign called, “Made of Great” with the football star Messi. The campaign created huge roar on social as Indians woke up to Messi’s voice on their phone. https://www.youtube.com/watch?v=a4MFmVq0Hfs&feature=youtu.be GAP Celebrities GAP after setting foot in Delhi, was all set to launch its second store in Bengaluru. The idea was to let the Bengalorens know about the arrival of an ultimate brand – GAP. They got bloggers to model in their outfits and share the news of the arrival of GAP in Bengaluru.
Nescafe launched a video narrating the chronicle of a Cartoonist who is asked to leave his job, because the newspaper doesn’t need him anymore. How he overcomes this major life hassle formed the rest of the campaign.
#AajKhaaneMaiKyaHai was an ode to people who are stuck with dal and sabzi forever. With the campaign, Faasos re-positioned itself as a one stop shop for its consumers food needs.
TrulyMadly rolled out a digital film as an extension to its #BoyBrowsing campaign. The video asking women to not let Boy Browsing turn into creep browsing went viral on social media on the day it was released.
The campaign was the first ad by AIB’s marketing agency – Vigyapanti.
The evil of child marriage has been haunting the country for as long as we can remember. YUWA, an NGO in Jharkhand introduced underprivileged young girls to developing technology and narrated how that changed lives with #PitchToHer.
— Half Blood Prince (@Kailasham_R) September 24, 2015
HP India rolled out #BendTheRules where anecdotes of young achievers were celebrated. The campaign was an ode to start-up attitude and invited young achievers to share their stories too.
— Eight Petals (@Eight_Petals) December 17, 2015
Google India initiated the program Helping Women Get Online (HWGO) with #TogetherOnline to promote digital literacy among women.
McDonald’s through its campaign #KuchPalOffline encouraged people to go offline and reconnect with the world in a natural and organic way.
Aegon Religare Life Insurance (ARLI) launched a digital campaign named #NothingWillHappen, for its flagship defence plan, iTerm. The campaign took to reverse psychology, as it depicted comedian, Atul Khatri as a character who considers himself invincible.
One of the biggest brand campaigns this year, Housing.com’s #LookUp captured social media along with other mediums.
— dhairya kajaria (@iamdhairya) August 10, 2015
Zee Khana Khazana launched its first ever cookbook on Instagram, and promoted that on social media with #InstaCookBook for summer food recipes.
Sunday breakfast- fresh fruits, grilled veg sandwiches( boiled mashed potatoes, fresh tomatoes, coriander leaves, green chillies salt and pepper) served with kiwi chutney and tomato ketchup, yummy??????#soniascookinggallery #breakfast#healthybreakfast#happymom #healthylife #healthymom#healthywife#sanjeevkapoor #sanjeevkapoorrecipe #sanjeevkapoorkhazana #sanjeevkapoorkhanakhazana #zeekhanakhazana #zeekhanakhazanaspecial #sandwich#vegetarian#americanmasterchef #usamastercheff #australianmasterchef #indianmasterchef #healthychoices#healthyfood#healthyfoodchoices#nutrition#nutritious#yummy#delicious#onmytabletop A photo posted by SONIA JOHRI (@my_love_nest) on
Paper boat promoted its product by taking users down the memory lane. They produced videos in sync with the brand’s ideology.
Postpickle’s launched a video for their Raksha Bandhan campaign, which focused on a sister requesting her brother to not use the famous Indian swear word, insulting sisters.
When the Indian Super League (ISL) was in action, Ola cabs the official ride of Mumbai city Fc, FC Pune city, Delhi Dynamos and Atletico de Kolkata decided to take the football fever forward with their #PassItForward campaign. The initiative gave football fans a chance to flaunt their skills and challenge a friend for the same.
— The Girl Next DOOR** (@dash_crazy) November 5, 2015
In bid to leverage the festive season, Big Bazaar rolled out a new campaign for Diwali titled, Shubh Shuruat promoting a green Diwali, discouraging the use of fire crackers.
Nestle 100 years
Celebrating the completion of 100 years in the country, Nestle launched a film on their social media pages. The film depicted India during the pre-independence era, giving users a view of what Nestle stood for back then.
Ola prime time
Ola kick started #OLAPrime to promote its new range of cabs. Ola customers were surprised by evergreen stars such as Milind Soman as their chauffer for the day.
#PayTmKaro was introduced to put across that mobile money transfer via Paytm as the most convenient solution.
— K M Dutta (@khd53) December 21, 2015
Cadbury Le chalo khushiyan
Le chalo Khushiyan was a exclusive campaign rolled out to make Diwali special for the Indian Army who forego their celebrations for our defence.
On the eve of Indian Independence Day, MakeMyTrip revisited the fight of Independence with a visual storytelling campaign on digital platforms.
In no particular order, these campaigns of 2015 not only won hearts but earned plenty of likes on social media platforms.
If you have any other social media campaigns in mind, that should’ve made it to this list, let us know in the comments section below.