With India’s most talked sport, IPL just a few months away, teams and owners are already being discussed on social media attracting traffic and battling engagements for their respective brands.
First ever mobile brand to own an IPL Team, Intex’s #RajkotIPLTeam is already roaring on social media with cricket and technology because of their young entrepreneur and team owner, Keshav Bansal.
With IPL only a few months away, Intex has already managed to up their off-ground on-social media game with Suresh Raina, Ravindra Jadeja, Brendon McCullum, Dwnyne Bravo and James Faulkner in their players list.
— Shaandaar SANJAY (@SANJAYRAJAK79) December 23, 2015
In order to build conversation around the team and get people curious about it, Intex held contests and asked their followers questions with the winner getting an opportnity to meet the sports enthusiast and the MD of Intex Technologies, Bansal.
The thought behind getting a strong team was to ensure a thrilling tournament for all the cricket fans out in the digital world.
“Intex is the leading domestic mobile handset brand in Gujarat and have a huge connect with the people of the state. We are absolutely delighted and it is an honour for us to bring the IPL to the vibrant and cricket loving state of Gujarat. I am confident of getting the love and support of our fans in Rajkot and all across the state,” Bansal told Social Samosa.
— Tushar vala (@tusharvala92) December 16, 2015
— Chintan Bavishi (@BavishiChintan) December 16, 2015
Intex has always been a consumer friendly brand and has tried interacting with their followers on social media with almost all the campaigns and #RajkotIPLTeam is no different. Almost more than 1700 names to choose from, the fans showed Intex support that will most likely be with the team in the upcoming IPL season too.
The promotion of the campaign was seen on Intex’s Twitter handle and Facebook page with the use of contest push marketing and managed to built conversations.
With the contest, Intex managed to create pre buzz around the team, giving them a headstart in the digital world.