Pulp Strategy, a full service integrated Marketing and Communications agency, has bagged the digital mandate for Jiva Ayurveda. The account was won following a multi agency pitch. The account will be managed from the agency`s Delhi office.
Commenting on the win, Ms Ambika Sharma, Founder & Managing Director, Pulp Strategy Communications Limited, said, “We are very happy about this association and are honoured to be partnering Jiva in achieving its vision of taking Ayurveda to every home. With our strategy and focus on adoption from T2, T3 cities across India, and Jiva’s commitment to engaging with these audiences to build value we are looking forward to partnering with Jiva in using digital to reach out to these audiences.”
Dr. Pratap Chauhan, Director Jiva Ayurveda said, “Jiva has always used technology to fulfil its mission of bringing Ayurveda to every home. Social media, being the latest trend in technology, will play an important role in spreading awareness about Ayurveda.”
The identity of the Jiva Ayurveda brand hinges on taking Ayurveda to every home and encouraging maximum interaction amongst its online community of followers. With this objective in mind, Pulp Strategy recently executed the digital campaign – #AskDrChauhan – on Facebook and Twitter. The campaign focused on three subjects –Ayurveda, childcare and home remedies and recipes – with the founder of Jiva, Dr. Partap Chauhan, answering users’ queries via the LiveCast session. The Agency plans to build focus on live engagements and enable audiences to gain from the wealth of knowledge that Jiva has built.
Jiva Ayurveda as a brand has over 400 Ayurvedic doctors and more than one million patients across the country. It also boasts of 45 clinics in 11 states in India, along with its state-of-the-art TeleMedicine Centre, which reaches out to more than 1800 towns and cities.
Also active in organizing Ayurvedic educational and training programs for over a decade now, Jiva was founded by Dr. Partap Chauhan, a world-renowned expert in Ayurveda. He has won several awards for his contribution to the practice of Ayurveda. Dr. Chauhan is also the author of three bestselling books, viz., Eternal Health, Eternal Beauty and Ayurvedic Home Remedies.