Social media has mothered influencers of all genres, getting massive attention in the digital space. But is their role coming to a halt, as marketers turn to brand advocates over influencers? After all, it’s not just about creating social media buzz and magneting spotlight but making profits.
There is a pretty thin line between influencers and brand advocates. To understand what suits your brand and subsequently your campaign the best, a digital CMO needs know the fundamental difference between the two.
Next time someone suggests influencer outreach, think twice!
The post first appeared on this blog.