[Infographic] Influencers V/S brand advocates

Social media has mothered influencers of all genres, getting massive attention in the digital space. But is their role coming to a halt, as marketers turn to brand advocates over influencers? After all, it’s not just about creating social media buzz and magneting spotlight but  making profits.

There is a pretty thin line between influencers and brand advocates. To understand what suits your brand and subsequently your campaign the best, a digital CMO needs know the fundamental difference between the two.




Next time someone suggests influencer outreach, think twice!

The post first appeared on this blog.


Nomination now open for Best Social Media Brands!