Intex leverages association with SRCC Annual Cultural Fest through #PartyWithIntex


Event associations are the best way to stay connected with the final consumers; this when integrated with a social media initiative creates a seamless marketing nexus. To best leverage its association with SRCC Annual Cultural Fest at New Delhi, Intex launched #PartyWithIntex.

The campaign tugged on the users’ heartstrings taking them down the memory route while creating a brand recall for Intex.

Objective

The core objective behind the campaign was to help users re-live the carefree college days through #PartyWithIntex while creating a positive sentiment around the brand and recognition for its association with the fest.

Ready to make this saturday night memorable? Share your fun college memories using #PartyWithIntex & stand a chance to…

Posted by Intex on Thursday, March 3, 2016

 

Execution

Intex called out to the users to share their sweet and sour college memories, instances that made them laugh till they cried or pictures that still leave them teary eyed. The best memories stood a chance to earn an invite to the live Farhan Concert at SRCC’s Fest, Crossroads.

All roads leads to Crossroads, SRCC this Saturday! Send in all your fun college moments and memories using…

Posted by Intex on Tuesday, March 1, 2016

 

Users came out with crazy instances and college memories, reliving the best time of their lives all over again through social media.

image003 image004 image005

Results

The campaign performed well garnering high numbers for Intex. On Twitter #PartyWithIntex received 665 re-tweets and 4571176 impressions.

intex pic

On Facebook the campaign managed to create a reach of 413817; #PartyWithIntex created 444500 and an engagement of 37419. Intex received 36769 on the campaign, 559 comments and 91 shares.

image007

Intex created a master shot by weaving in nostalgia to create a buzz around their associations with one of the most hep events in town.


You may also like:

Comments