Event associations are the best way to stay connected with the final consumers; this when integrated with a social media initiative creates a seamless marketing nexus. To best leverage its association with SRCC Annual Cultural Fest at New Delhi, Intex launched #PartyWithIntex.
The campaign tugged on the users’ heartstrings taking them down the memory route while creating a brand recall for Intex.
The core objective behind the campaign was to help users re-live the carefree college days through #PartyWithIntex while creating a positive sentiment around the brand and recognition for its association with the fest.
Intex called out to the users to share their sweet and sour college memories, instances that made them laugh till they cried or pictures that still leave them teary eyed. The best memories stood a chance to earn an invite to the live Farhan Concert at SRCC’s Fest, Crossroads.
Users came out with crazy instances and college memories, reliving the best time of their lives all over again through social media.
The campaign performed well garnering high numbers for Intex. On Twitter #PartyWithIntex received 665 re-tweets and 4571176 impressions.
On Facebook the campaign managed to create a reach of 413817; #PartyWithIntex created 444500 and an engagement of 37419. Intex received 36769 on the campaign, 559 comments and 91 shares.
Intex created a master shot by weaving in nostalgia to create a buzz around their associations with one of the most hep events in town.