Powerful International Women’s Day campaigns to look out for

“Women are the largest untapped reservoir of talent in the world”, once claimed Hillary Clinton. She’s the untamed definition of sugar, spice and everything nice. The gender that is hopelessly sympathetic, affectionate yet possesses massive strength with flawless grace and an enormous grandeur and that happens to be celebrated on the global calendar on March 8.

On the International Women’s Day calendar, social media showers with wishes and some brands have much to contribute, with a message or a hashtag.

Set Wet

The eye-candy, drop-dead gorgeous and massively charming Bollywood heart-throb Ranveer Singh this Women’s Day takes a few kasams (swears). With a tinge of humor through this video, Mr. Gentleman Singh promises to not disappoint women.

The always so awesome, Ranveer Singh, knows his sexy side and always does things right,So, if you know that you are a…

Posted by Set Wet on Thursday, March 3, 2016

 

Titan Raga

Breaking stereotypes in the most unconventional manner this Women’s Day, Titan raga puts a campaign #BreakTheBias rejoicing the success of women at a workplace. Based on the subconscious gender bias in the world of corporate, this film concludes on a surprising note, speaking out loud a message that ‘Change the way you look at a woman’s success. She is unstoppable now.’

Move the conversation ahead for women, change the way you look at her success. #BreakTheBias this Women’s Day.

Posted by Titan on Sunday, March 6, 2016

 

Reebok India

It’s the season of fighting stereotypes and Reebok is running the race with its new campaign #BeMoreHuman. “How fit you are, decides how far you go” says Kangana Ranaut, who is a personification of strong Indian women. Through this campaign, Ranaut encourages women to break stereotypes, soar higher and be #FitToFight.

The film stays close to its sporty image and puts across a commendable message this International Women’s Day using #BeMoreHuman.

Fierce, passionate, and tough, Kangana Ranaut is a true embodiment of the strong Indian women who are #FitToFight. Watch…

Posted by Reebok India on Monday, March 7, 2016

 

Women’s Horlicks

Carving out the inner and outer strength of women, Horlicks rolls out a film using #StrongToTheBone. As they say, strength is a choice; the brand heartens you to choose to be strong, think outside the box, lend a hand and take a leap of faith.

Strength is a choice. Choose to be #StrongToTheBone today. Take the bone health test now http://goo.gl/hwcnm1

Posted by Women’s Horlicks India on Monday, March 7, 2016

 

Ola Cabs

As the world thinks about women empowerment, Ola cabs has already moved ahead by doing so. The radio cabs brand launched a film introducing the country’s first ever Women’s Ultimate Frisbee Team going to London to play the World Cup.

The film personally introduces each player and highlights this unique sport. As they say ‘you share, we’ll fund’ Ola cabs initiates this interactive campaign and encourages you to share this post and tag three friends who might get an opportunity to win a funded trip to London, thus creating a chain reaction.

You share, we’ll fund! This Women’s Day, you can help India’s #firstever Women’s Ultimate Frisbee Team get to London to…

Posted by Olacabs on Monday, March 7, 2016

 

ICICI Bank

A campaign with a heart asks you to #GiftHERLivelihood. ICICI encourages us to discover big dreams of unprivileged women which somewhere got shattered by poverty.

They smile because they have hope, they have dreams. You can help them this Women’s Day. Make it memorable for the women around you. #giftHERlivelihood #HappyWomensDay

Posted by ICICI Bank on Monday, March 7, 2016

 

Whisper

Featuring women achievers like Ashwini Ponnappa, Ace Badminton Player, Ayesha Aziz , Youngest Indian Female Pilot, and Anahita Dhondy, Youngest Female Chef – Whisper releases a film to mark the occasion of International Women’s Day.

The film recognizes how these women managed to overcome hurdles and even take over those 5 days of the month. Through the campaign, Whisper aims to put across a message urging every woman to put her will ahead of her body, pull herself up, battle the voices inside her head, get out of her comfort zone and be unstoppable even on those 5 days.

 

Myntra

They are the trendsetters and not followers; keeping up with the season of destroying stereotypes Myntra releases a film to honour such fighters. This campaign urges you to even share the names of women who according to you fit this slot.

This Women’s day, Myntra salutes the women who break stereotypes with great élan! Know any women who have shattered stereotypes? Tag them in the comments and tell us how they’re #TrendsettersNotFollowers

Posted by Myntra on Monday, March 7, 2016

Aditya Birla Money

Aditya Birla Money MyUniverse through their campaign pays a tribute to women on their day who are breaking gender stereotypes and building individual identities for themselves using #IBuildMyUniverse. Going beyond the expectations of the society towards the female gender, these women have excelled despite hurdles and turmoils.

Holding a strong message through the poem, this film attempts to convey unexpressed thoughts of the women.

India Gate Rice

‘Let’s make new rules together’, they said. India Gate Rice put up a campaign on their social media handle entirely build by kids. The video clearly highlights the imbibed innocent stereotypes between a girl and a boy within the children. This campaign was built with the aim to ensure an equal future between both the generations.

Adults are instrumental in shaping a child’s understanding of the world. Are we doing enough to ensure an equal future for our boys and girls? This women’s day let’s pledge for #ABetterFuture #WomensDay

Posted by India Gate Rice on Sunday, March 6, 2016

 

Cox and King

The brand launches a campaign for the ladies on social media, urging them to participate in their #TravelLikeAGoddess contest. The brand asked a few questions using the hashtag and motivated the ladies with discount vouchers from FCUK

 

#ContestAlert: Here’s a fun #contest for all the ladies out here. Participate in our #TravelLikeAGoddess contest and win…

Posted by Cox and Kings India on Monday, March 7, 2016

 

Practo

To celebrate women around the globe today, Practo initiated a campaign and enabled people to get their questions answered by experts through a live session. #WhatWomenWant was the hashtag used throughout the campaign to ask questions

 

Women always wish for better health for their loved ones, so this Women’s Day, get your health questions answered on Practo Consult. http://prac.to/what-women-want

Posted by Practo on Monday, March 7, 2016

Castrol Activ Scooter

The brand celebrates the spirit of womanhood by dedicating a song #chaludtehain feat. Monali Thakur. The song is in a fun, peppy and high-spirited tune that complements celebration of her freedom.

As we know adventure starts only when we explore ourselves beyond our limits, this song tells every women of the world to be confident and free so that they don’t miss the fun and frivolity of life. The fact is that the world has ample of opportunities, so on this Women’s Day, set yourself free and grab those opportunities to soar high towards your aim.

Myntra – All About You 

Myntra’s All About You, captured the emotions of different women in our society; what they feel about societal expectations and how they choose to deal with different situations in life. Women are expected to abide by certain norms of society, be it in their professional or personal lives.

The first video in a series of three videos concentrates on Women’s choice of outfits and lifestyle. We explore the sentiments of everyday women and their style mantra, whether to conform or break the rules.

Hyundai

Hyundai India conveyed their wishes to mark International Women’s Day in an innovative manner. The creative used on Social Media platforms looks like Google maps which have become part of the automobiles that we drive in our day to day life by one and all. The Google Map helps us navigates in our journey and the creative symbolizes that there are women in our life who guides us in difficult situations of life and shows us the right path whenever we are struck with choices (just like Google Maps).

Let’s celebrate the spirit, passion & the glory of women! #InternationalWomensDay

Posted by Hyundai India on Monday, March 7, 2016

Hyundai India
A gender with various personalities and traits, releasing a campaign on March 8 this year Hyundai represented a woman as a navigator. Relating their brand with the female gender, they represented her literally as the one who provides directions, in this case literally.

 

Let’s celebrate the spirit, passion & the glory of women! #InternationalWomensDay

Posted by Hyundai India on Monday, March 7, 2016

BIBA

Parallel to weddings, dowry has been a part of the conversation of any typical Indian family. This year, BIBA decides of #ChangeTheConversation to something more meaningful. This brand creates a campaign with turns pre-wedding discussions into something quite delightful.

 

This Women’s Day, let us #ChangeTheConversation to something more meaningful. A pre-marriage discussion turns into something quite delightful! Watch here.

Posted by BIBA on Tuesday, March 8, 2016

W for Woman

The campaign flashes the spotlight on the women who have experimented, and craved out a niche space in their respective industry domains. The campaign features these extraordinary women who have made a mark and earned the status of being the #UnusualsWomen amongst us.

Thorough research work was done to spot 10 known-unknown faces with remarkable deeds, the list raises a toast to such #UnusualsWomen namely; Aparna Vedapuri Singh, Ishita Malviya, Arunima Sinha, Anoushka Lewis aka Nush Lewis, Urvashi Patole.

Here you go, Urvashi Patole!#UnusualsWomen

Posted by Ayushi Srivastav on Monday, March 7, 2016

Yayyyy.. My Anushka! ! You never fail to surprise us too! <3 <3

Posted by Asha Lewis on Friday, March 4, 2016

The #UnusualsWomen contest touched 400 mark in the first two hours of its roll out. The participants were, then, asked to keep a tap on the brand page as W gradually revealed the names of two #UnusualsWomen every day.

Amplifon

With the aim of brand-building, activities were run on the social media platforms with the #HearHerStory. Posts were created featuring women from varied fields who have faced  troubles, trauma and hurdles in their lives and yet bloomed and achieved success in life.

The brand also ran 3 contests throughout out the week which centering around the occasion.

Attacked at the age of 15, she is one of the strongest advocates against acid attacks in India. She was awarded the 2014 International Women of Courage by US First Lady, Michelle Obama. #HearHerStory

Posted by Amplifon India Pvt. Ltd. on Monday, March 7, 2016

‘The heroine of the hijack,’ Neerja Bhanot posthumously became the youngest recipient of the Ashok Chakra Award for…

Posted by Amplifon India Pvt. Ltd. on Friday, March 4, 2016


With creativity brewing this women’s day, social media platforms witnessed best of campaigns bestowing women with the accolades they deserve.

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  4. When an actor, a NGO and a food brand came together….
  5. Royal Challenge’s #PlayBold becomes synonymous with World Cup craze
  6. Marketing initiatives that backfired on social media
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