“Women are the largest untapped reservoir of talent in the world”, once claimed Hillary Clinton. She’s the untamed definition of sugar, spice and everything nice. The gender that is hopelessly sympathetic, affectionate yet possesses massive strength with flawless grace and an enormous grandeur and that happens to be celebrated on the global calendar on March 8.
On the International Women’s Day calendar, social media showers with wishes and some brands have much to contribute, with a message or a hashtag.
The eye-candy, drop-dead gorgeous and massively charming Bollywood heart-throb Ranveer Singh this Women’s Day takes a few kasams (swears). With a tinge of humor through this video, Mr. Gentleman Singh promises to not disappoint women.
Breaking stereotypes in the most unconventional manner this Women’s Day, Titan raga puts a campaign #BreakTheBias rejoicing the success of women at a workplace. Based on the subconscious gender bias in the world of corporate, this film concludes on a surprising note, speaking out loud a message that ‘Change the way you look at a woman’s success. She is unstoppable now.’
It’s the season of fighting stereotypes and Reebok is running the race with its new campaign #BeMoreHuman. “How fit you are, decides how far you go” says Kangana Ranaut, who is a personification of strong Indian women. Through this campaign, Ranaut encourages women to break stereotypes, soar higher and be #FitToFight.
The film stays close to its sporty image and puts across a commendable message this International Women’s Day using #BeMoreHuman.
Carving out the inner and outer strength of women, Horlicks rolls out a film using #StrongToTheBone. As they say, strength is a choice; the brand heartens you to choose to be strong, think outside the box, lend a hand and take a leap of faith.
As the world thinks about women empowerment, Ola cabs has already moved ahead by doing so. The radio cabs brand launched a film introducing the country’s first ever Women’s Ultimate Frisbee Team going to London to play the World Cup.
The film personally introduces each player and highlights this unique sport. As they say ‘you share, we’ll fund’ Ola cabs initiates this interactive campaign and encourages you to share this post and tag three friends who might get an opportunity to win a funded trip to London, thus creating a chain reaction.
A campaign with a heart asks you to #GiftHERLivelihood. ICICI encourages us to discover big dreams of unprivileged women which somewhere got shattered by poverty.
Featuring women achievers like Ashwini Ponnappa, Ace Badminton Player, Ayesha Aziz , Youngest Indian Female Pilot, and Anahita Dhondy, Youngest Female Chef – Whisper releases a film to mark the occasion of International Women’s Day.
The film recognizes how these women managed to overcome hurdles and even take over those 5 days of the month. Through the campaign, Whisper aims to put across a message urging every woman to put her will ahead of her body, pull herself up, battle the voices inside her head, get out of her comfort zone and be unstoppable even on those 5 days.
They are the trendsetters and not followers; keeping up with the season of destroying stereotypes Myntra releases a film to honour such fighters. This campaign urges you to even share the names of women who according to you fit this slot.
Aditya Birla Money MyUniverse through their campaign pays a tribute to women on their day who are breaking gender stereotypes and building individual identities for themselves using #IBuildMyUniverse. Going beyond the expectations of the society towards the female gender, these women have excelled despite hurdles and turmoils.
Holding a strong message through the poem, this film attempts to convey unexpressed thoughts of the women.
India Gate Rice
‘Let’s make new rules together’, they said. India Gate Rice put up a campaign on their social media handle entirely build by kids. The video clearly highlights the imbibed innocent stereotypes between a girl and a boy within the children. This campaign was built with the aim to ensure an equal future between both the generations.
Cox and King
The brand launches a campaign for the ladies on social media, urging them to participate in their #TravelLikeAGoddess contest. The brand asked a few questions using the hashtag and motivated the ladies with discount vouchers from FCUK
To celebrate women around the globe today, Practo initiated a campaign and enabled people to get their questions answered by experts through a live session. #WhatWomenWant was the hashtag used throughout the campaign to ask questions
Women always wish for better health for their loved ones, so this Women’s Day, get your health questions answered on Practo Consult. http://prac.to/what-women-want
Castrol Activ Scooter
The brand celebrates the spirit of womanhood by dedicating a song #chaludtehain feat. Monali Thakur. The song is in a fun, peppy and high-spirited tune that complements celebration of her freedom.
As we know adventure starts only when we explore ourselves beyond our limits, this song tells every women of the world to be confident and free so that they don’t miss the fun and frivolity of life. The fact is that the world has ample of opportunities, so on this Women’s Day, set yourself free and grab those opportunities to soar high towards your aim.
Myntra – All About You
Myntra’s All About You, captured the emotions of different women in our society; what they feel about societal expectations and how they choose to deal with different situations in life. Women are expected to abide by certain norms of society, be it in their professional or personal lives.
The first video in a series of three videos concentrates on Women’s choice of outfits and lifestyle. We explore the sentiments of everyday women and their style mantra, whether to conform or break the rules.
Hyundai India conveyed their wishes to mark International Women’s Day in an innovative manner. The creative used on Social Media platforms looks like Google maps which have become part of the automobiles that we drive in our day to day life by one and all. The Google Map helps us navigates in our journey and the creative symbolizes that there are women in our life who guides us in difficult situations of life and shows us the right path whenever we are struck with choices (just like Google Maps).
— HyundaiIndia (@HyundaiIndia) March 8, 2016
A gender with various personalities and traits, releasing a campaign on March 8 this year Hyundai represented a woman as a navigator. Relating their brand with the female gender, they represented her literally as the one who provides directions, in this case literally.
— HyundaiIndia (@HyundaiIndia) March 8, 2016
Parallel to weddings, dowry has been a part of the conversation of any typical Indian family. This year, BIBA decides of #ChangeTheConversation to something more meaningful. This brand creates a campaign with turns pre-wedding discussions into something quite delightful.
W for Woman
The campaign flashes the spotlight on the women who have experimented, and craved out a niche space in their respective industry domains. The campaign features these extraordinary women who have made a mark and earned the status of being the #UnusualsWomen amongst us.
Thorough research work was done to spot 10 known-unknown faces with remarkable deeds, the list raises a toast to such #UnusualsWomen namely; Aparna Vedapuri Singh, Ishita Malviya, Arunima Sinha, Anoushka Lewis aka Nush Lewis, Urvashi Patole.
The #UnusualsWomen contest touched 400 mark in the first two hours of its roll out. The participants were, then, asked to keep a tap on the brand page as W gradually revealed the names of two #UnusualsWomen every day.
With the aim of brand-building, activities were run on the social media platforms with the #HearHerStory. Posts were created featuring women from varied fields who have faced troubles, trauma and hurdles in their lives and yet bloomed and achieved success in life.
The brand also ran 3 contests throughout out the week which centering around the occasion.
With creativity brewing this women’s day, social media platforms witnessed best of campaigns bestowing women with the accolades they deserve.
- [Campaign Face Off] #DaDaDing v/s #FitToFight
- Social Media Strategy- Chennai Super Kings [IPL 5]
- Get Socially Mobile with ICICIBankPay
- When an actor, a NGO and a food brand came together….
- Royal Challenge’s #PlayBold becomes synonymous with World Cup craze
- Marketing initiatives that backfired on social media