Set Wet India
Set Wet, a male grooming master brand during the World Cup intended to bring out the the brand’s archetype and personality by pushing out their campaign.
The brand has a fundamental agenda to make men feel great and confident, siding to their motto of ‘Sada Sexy Raho;
This World Cup, Set Wet added the sexy in Cricket by pushing out the personality with fun and witty content on both Facebook and Twitter. On Twitter Set Wet gave its own sexy & quirky take on the India matches with real-time commentary and pushing out the campaign hashtag #SadaSexyRaho
— Set Wet (@SetWetIndia) March 27, 2016
— Set Wet (@SetWetIndia) March 15, 2016
The fans joined in enthusiastically to cheer for the Men in Blue and roared for the team as they went on hitting match-winning shots using the hashtag #SadaSexyRaho.
— The Girl Next DOOR** (@dash_crazy) April 1, 2016
— Mohammed Furqan (@HanJamvwal) March 31, 2016
— Sathish T.R ツ (@Lovely_Sathish) March 31, 2016
Moreover, several suave caricatures of Ranveer Singh were shared as real-time commentary during the matches.
The #SadaSexyRaho hastag trended for over 3 hours during the India matches with fans lapping it up and cheering for their favourite – the Indian Cricket team.
The brand managed to reach more than 9.7 Million unique users on Twitter. With a total of 32.1 Million plus impressions on social media.
The campaign managed to bank on heartthrob Ranveer Singh’s popularity combined with the cricket fervor.