PNB MetLife awards digital duties to Social Kinnect

Industry Updates

May 26, 2016

PNB MetLife India Insurance Company Limited (PNB MetLife) one of the fastest growing life insurance companies in the country has partnered with Social Kinnect to handle their digital media duties.

Social Kinnect won the mandate through a multi-agency pitch to bag a major part of PNB MetLife’s digital duties. The duties include Social Media Management across all platforms, Creative Campaigns and Search Engine Optimization (SEO).

PNB MetLife India Insurance Company Limited (PNB MetLife) is one of the fastest growing life insurance companies in the country. PNB MetLife has been present in India since 2001. PNB MetLife brings together the financial strength of a leading global life insurance provider, MetLife, Inc., and the credibility and reliability of PNB, one of India’s oldest and leading nationalized banks. The vast distribution reach of PNB together with the global insurance expertise and product range of MetLife makes PNB MetLife a strong and trusted insurance provider.

Social Kinnect, is a Mumbai based full-service digital marketing agency founded in 2011, that prides itself on providing Result Driven Digital Marketing services to country’s top most brands such as Zee TV, Fashion at Big Bazaar, LODHA, Zee Studio, Abbott India, IDBI Federal, Times Pro, Durian and Borosil. Their range of digital services include Social Media Marketing, Media Buying / Planning, Strategy, Digital Video Conceptualisation & Production, Websites and Application Development among others.

Rohan Mehta, CEO, Social Kinnect said, “The BFSI space is a tough one to crack but PNB MetLife is a very progressive client and has given us a lot of space for creative thinking, which we thoroughly appreciate. Certainly, they know this is the best formula to a great working relationship. Both the teams have similar thoughts on the industry and I strongly feel that our vision and goal on how we can leverage digital are completely aligned.”