The objective of the campaign was to create a buzz around the launch of Coolpad Virtual Reality Headset.
To implement the campaign, Coolpad India leveraged on the recently launched Facebook 360 degree photo feature. Through the feature, the campaign was introduced in various steps where people were encouraged to use the hashtag #CoolpadVRDay and then tag their friends with a reason as to why you deserve to win a Coolpad VR headset.
The rules of the campaign like the date, allowance of multiple entries, and more was described using this feature; the campaign was designed to reach the majority through sharing and tagging.
This was an entirely organic campaign. #CoolpadVRDay received a total of 2.2k shares and became one of the few brands to execute a campaign around Facebook 360 degree photos. The campaign further received 408 reactions. The contextual usage of Facebook 360 degree photos worked well for the brand.
The contextual usage of Facebook 360 degree photos worked well for the brand. Also, the when combined with gratification, the brand managed to create quite some buzz amongst the right niche.