Facebook Live was a runaway success. Now, the people at Facebook want to go one step further and fine tune their newest feature to make it much more fun to use and provide easier access to their broadcasts.
Back in March, Facebook had acquired ‘MSQRD’ (read: Masquerade) a face-tracking and 3D face placement app. This new feature is made possible due to an amalgamation of Facebook Live and MSQRD’s imaging technology, giving birth to Snapchat like filters. This new update will be out in a few weeks on the iOs platform across the globe.
Apart from the filters, Facebook is also working on a new update that will make it possible for users to schedule a Live video giving brands and personalities a chance to give a heads up to their users on interesting updates; the latest update will also help users go Live with another person – even if both the parties are not at the same place, making it much simpler for celebrities and other users to reach out to their followers. This will make it Facebook easier to conduct interviews, debates, and interactive broadcasts.
Facebook Live was Zuckerberg’s answer to stiff competition to Periscope and the not so famous Meerkat. According to data by Social Media Today, People spend 3x longer time watching a video which is Live as compared to a video which is no longer Live.
While brands and personalities hopped on Facebook Live ever since its arrival, the filters make it stronger for casual use.
For a test run, this newest feature will only be available to verified accounts and then to all the other users.