[Infographic] The Unfollow Algorithm

The daily battle of amassing fans and followers can turn futile with just one word – unfollow. According to data by Digital Brand Institute, 22 per cent of their respondents said they unfollowed a brand recently on Twitter and 25 per cent of then unfollowed a brand on Facebook in the last month.

Unfollowing is the tangible result caused by various elements together. While a lot of users unsubscribe due to repetitive content, some said that the reason was offensive content, and irrelevance.

This infographic helps brands understand the reasons that have proved to be a catalyst to unsubscribing from email lists and unfollowing brands on social media.

From the type of content to frequency of posts – there are a number of causes that could lead to unhappy endings. Take a look at to avoid possible unfollows.