Media Kinnect awarded with the digital mandate for India Bulls Housing Finance
Media Kinnect has been awarded the digital mandate for Indiabulls Housing Finance, the 2nd largest housing finance company in India, in a multi-agency pitch.
The agency’s understanding of the sector coupled with the creative thoughts and strategic approach towards media buying/planning was the decisive factor for the win.
The mandate includes Digital Media buying/planning, creative strategy, social media, SEO, video production, and strategic 3rd party digital tie-ups across platforms.
The relationship kicked off with a digital first campaign for their latest technology led product innovation – Indiabulls e-Home Loans, an end-to-end online home loan service. With this every stage of the home loan process is now digitized, meeting the needs of the future ready customer for whom convenience is key.
The campaign #HomeClickHome has been conceptualized to launch the innovative product. The campaign will primarily be a video led campaign, where customers are directed to the landing page where they could experience/apply for their ‘e-home loan’. This landing page will be promoted with strategic media spend across SEM, display, video and social.
Indiabulls Housing Finance Ltd. (IBHFL), a part of the Indiabulls Group, is the 2nd largest housing finance company in India. It is a ‘AAA’ rated company having serviced more than 8 lakh customers since inception. The company today has disbursed over Rs. 1.3 lakh crore of loans and is known for its customer first approach & ease of availing home loans.
Media Kinnect is an independent media arm of Social Kinnect with the primary focus of online media planning, buying and creative strategy a unit which is heavily ROI driven and provides performance based buying by using the most efficient forms of digital media. They leverage new media technologies like programmatic, dynamic retargeting, audience pooling, and will continue to adopt, test and implement various forms of such emerging technologies. Their clients include PNB MetLife, LODHA, Abbott, Zee TV, HDFC Ergo amongst many more.