Zee TV

fi - 2026-01-28T175536.450Campaign Spot

ZEE's National Girl Child Day campaign addresses the pressure of perfection on girls

With the tagline 'Lightly Leti Ho Toh Lovely Lagti Ho', it asks women to go easy on themselves, to breathe, pause, let things be and stop being hard on themselves.

By Payal Navarkar
Jan 28, 2026 18:19 IST 2 Min read
Shaurya Sharma joins Zee TV as Head, Vice President - MarketingIndustry Updates
Zee TV announces Shaurya Sharma as Head of Marketing – Vice President
By Social Samosa
May 28, 2025 11:01 IST 1 Min read
fefAd Spot
AdSpot: Urban Company, Finn, ZEE TV, Gap, and more
By Social Samosa
Aug 24, 2024 11:00 IST 2 Min read
Zee TV advertising journeyBrand Saga
Brand Saga: From ‘Yeh Hai Zee TV’ to ‘Aaj Likhenge Kal’ – the classic tale of a master storyteller
By Sneha Yadav
Dec 10, 2020 12:15 IST 20 Min read
TheSmallBigIdea & Zee TVIndustry Updates
Zee TV awards social media mandate to TheSmallBigIdea
By Social Samosa
Jul 22, 2020 19:55 IST 2 Min read
Aaj Likhenge KalCampaign Spot
Zee TV's Aaj Likhenge Kal highlights the brand's 25 years journey
By Social Samosa
Oct 24, 2017 05:14 IST 2 Min read
Zee Entertainment Enterprises LtdIndustry Updates
ZEE Appoints LOWELINTAS & Publicis India as creative partners
By Social Samosa
Aug 24, 2017 10:00 IST 3 Min read
Long Format CreativesIndian Social Media
Long Format Creatives is the all new rage among brands
By Mohammad Kanchwala
May 16, 2017 12:08 IST 3 Min read
Hindi GECsIndian Social Media
[Strategy Review] Analyzing top Hindi GEC's social media game
By Saloni Surti
Jan 10, 2017 06:19 IST 9 Min read
social-kinnect-digital-mandate-upgradIndustry Updates
UpGrad awards digital mandate to Social Kinnect
By Social Samosa
Aug 29, 2016 11:54 IST 2 Min read
1 2 ... Next