[Live Blog] Launch of #SSYearBook16


With the absence of a social media bible, as yet, the brands are still attempting to unfold the mysteries behind a victorious campaign. Social Samosa takes up this responsibility to nurture brands and dissect the answer to a groundbreaking or in this case an internet breaking campaign right from the expert.

We bring to you yet again a fruitful Twitter chat with Prashanth Challapalli, EVP & Digital Head, iContract to shed some light on ‘How to Create a Winning Social Media Campaign’ which goes way beyond a compelling content, niche target audience or building engagement.

Challapalli, will further launch the Year Book of Social Media campaigns with Social Samosa and Blogmint.

Get geared up Twitteratis, the chat goes Live on Friday, August 05, 2016 and will unfold on Social Samosa’s official Twitter handle between 3 PM and 4 PM.

3:00 PM- The Chat Commences

3:10 PM- Here comes the first question

3:17 PM- Take aways

3:22 PM- Next question

3:24 PM- Key takeaways

3:34 PM- Change in the term virality in today’s social scenario

3:37 PM- Next Question

3:40 PM- Consistency is the key

3:44 PM- Some more takeaways

3:54 PM- So who is an influencer?

4:21- And the final question

4:23- Key trends to watch out for

4:33 PM- Blurring lines between digital platforms

To conclude, the Live Twitter Chat ignited conversations and enlightened formulas to convert buzz into business. Now stay tuned for the launch of Social Media Year Book 2016 with #SSYearbook16


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