UpGrad awards digital mandate to Social Kinnect


Social Kinnect, a Mumbai based full service Digital Media Agency, bagged the social media duties for a premier edutech company – UpGrad. The agencies zealous focus on the brand’s requirements and an understanding of the target audience determined the account win for the agency.

The mandate includes all social media duties and creative campaigns. To kick off the relationship, the agency will be working on launching a new and innovative intellectual property that hasn’t been seen before in India

UpGrad is an online higher education platform providing rigorous industry relevant programs designed and delivered in collaboration with world-class faculty and industry. Merging the latest technology, pedagogy and services, UpGrad is creating an immersive learning experience – anytime and anywhere.

Social Kinnect is a Mumbai based full-service digital marketing agency founded in 2011, which prides itself for providing ‘result-driven digital marketing services’ to the country’s top brands such as Zee TV, Indiabulls Home Loans, L’Oreal Professional Fashion at Big Bazaar, LODHA, Zee Studio, Abbott India, Star Gold, IDBI Federal, Times Pro, Durian and Borosil.  Their range of digital services include Social Media Marketing, Media Buying / Planning, Strategy, Digital Video Conceptualization & Production, Websites and Application Development among others.

Rohan Mehta, CEO Social Kinnect on the account win,“We are really excited to work on UpGrad as we see a lot of synergy between the organizations. We believe there is a pressing need to educate ‘young India’ on digital and related subjects and we are in sync with the approach UpGrad is taking.”

Further commenting on the relationship, he stated, “The approach of involving industry professionals and thought leaders will help in making the learning process a faster one. This makes UpGrad an integral part of India’s rapidly evolving entrepreneurial culture and hence it makes us happy to be part of this futuristic vision of a better India”.

Anshul Khandelwal, Head, Marketing, UpGrad on the association,”We are excited to work with Social Kinnect and hope to build a dominant social presence for UpGrad. We aim to reach out to professionals across industries to help them achieve their full potential through continuous learning. Social media is the biggest influencer today in lives of these professionals and we want to maximize our efforts on these platforms to provide value to our audiences.”