Di-Mentions Studio bags digital mandate for Schutzen India
Di-Mentions Studio, a full service digital marketing and design agency has been selected as the digital agency of record for the Indian operations of automotive clean and care company Schutzen Car Care Private Limited.
The 360-degree digital communication agency will provide complete digital branding to the brand from designing marketing collaterals, social-media strategy and execution, and media planning in its first phase. In phase two, the brand wants to venture into print, outdoor and video segments.
Schutzen provides a wide range of car care and bike care products that are enhanced with superior German technology providing complete car and bike cleaning solutions.
Anoushka Adya, Founder & Partner, Di-Mentions, says, “We are happy to have Schutzen on- board as they have an aggressive plan going forward, not just building their brand in the Indian market but also extending their franchise in global markets. This gives us ample opportunity to extend our creative horizons and deliver all-encompassing solutions to maximize outreach and business for the company.”
Commenting on this development, Raj Tanna, Founder & Director, Schutzen Car Care Private Limited, says, “After doing months of R&D and setting things up for Schutzen to become operational, it was time for us to appoint an agency who understands the USP’s of our products and its intended purpose, and brings a holistic communication strategy in place. We decided to go with Di-Mentions Studio because of their proven record in digital media and creative strategy. After detailed discussions of our prospects, it was time for us to get the ball rolling. We look forward to a long and dynamic association with our digital partner, Di-Mentions.”
Schutzen plans to commence sale of its products from October through its website, social media platforms and other giant portals like Amazon.
Di-Mentions, started as a digital agency is fast-growing into a 360-degree marketing communication company providing end-to-end support to their vast array of clients. The company has grown from a two member team to now a 25 member team servicing big brands such as Amazon, Essel World, Tata Docomo, Times of India amongst various others.