Ittisa wins the digital duties for Vijaya Bank


Ittisa, Bangalore-based end- to end interactive agency bagged the Mandate for Vijaya Bank’s Digital Command Centre in a multi-agency pitch.

Vijaya Bank is taking the Social Media usage to next level by implementing Social Marketing and Social Customer Service on all major social platforms. This enables faster and better customer service at all levels.

Digital Command Centre of Vijaya Bank includes Reputation management, Digital Marketing, and Customer Service in a single window. Vijaya Bank is now present across all social media channels – Facebook, Twitter, LinkedIn and Instagram, and the Bank Customers can directly reach out to the Bank via any of these channels.

The command center is built to respond to each customer query within 2 hours during workdays, which is better than most Banks in the World. This move makes the Bangalore Headquartered Bank, one of the pioneers in the Industry for Digital Media Adoption.

The entry of Vijaya Bank on Social Media saw a huge burst of enthusiasm from the Twitteratis and other netizens by making the brand trend on Twitter on its launch day.

Speaking about the win, Ittisa CEO Sneh Sharma said, “This is a prestigious win for us. We are happy to be chosen as a partner for Vijaya Bank, and we are up in arms to take the Bank to the next level in Digital and Social Media”

She adds, ”We are also excited by the opportunity as the openness provided by Bank’s top management in taking the Bank Social is commendable.”

Lately, the Indian banking industry has shown a tremendous growth on Social Media platforms as it embraces transparency and two-way social interaction. This in turn improves brand awareness and credibility.


About Ittisa:

Ittisa is leading full-service creative digital media agency based out of Bangaloe offering services such as digital media marketing, Creative Design and application development. The agency’s clients include Airtel, ITC Foods, Hyatt, Emami, Bhima Gold and Manipal Global. You can know more about them here.