Symptomatic of the glorious conquest of good over evil, Dussehra holds immense significance that dates back to the Ramayana era. Ram devotees’ burn effigies of the 10 headed demon, King Ravana symbolizing the blazing of social evils on earth. This year when Ravana was victoriously burnt on October 11, the sparks could be witnessed all over social media as brands were in a triumphant mood too, let’s take a look.
Getting Ramayana right on the streets and sharing the film on social media, Red FM played a prank on the citizens walking by asking them to fight off the person dressed up as Ravana and the reaction is received is nothing but hilarious.
Creatively connecting the festive theme with their brand identity, OLX India illustrated through an animated GIF.
As social media is expanding, even BFSI brands now create creative content hooks, asserting further on the statement IDFC bank shared an interactive GIF this festival.
The squad of four funny men, Rohan Joshi, Tanmay Bhat, Gursimran Khamba and Ashish Shakya shared a creative representing the 10 heads of Ravana using all negative emojis.
Bajaj Electricals Ltd.
Talking about showering immense love, the brand encouraged love for folks and friends similar to how Rama showered love on Sita and had the courage to defeat Ravaana.
Yet another BFSI brand took to social media to create topical festive campaign and weaved content by creating a link to their brand, represented through a GIF.
The home appliance brand through their digital handle this #Dussehra asked their viewers to overcome hunger by cooking food in their Morphy Richards appliance.
— Morphy Richards (@MorphyIndia) October 11, 2016
Bingo, the chips brand celebrated the festival by sharing a GIF and placing 10 pieces of Bingo chips representing the 10 heads of the demon Ravaan.
— Bingo! (@BingoSnacks) October 11, 2016
With travel at heart, Club Mahindra celebrated Dussehra with wanderlust.
The brand’s Dussehra creative reflected their identity well.
The brand very smartly blended Dussehra greetings with their proposition.
This Dussehra, YES Bank on Twitter used an innovative Twitter feature called ‘Click to Reveal’ to show the basic portrayal of Dussehra creatively. The users were asked to click on the image which then completed itself by showing the burning of Ravana.
— YES BANK (@YESBANK) October 11, 2016
While on Facebook, the brand made a continuity carousel where we showed a bow as the first letter ‘D’ and the arrow completing the last alphabet ‘A’.
Celebrating Dussehra is the most delectable manner, Del Monte transformed a fork entangled with noodles and ketchup as Ram’s bow and arrow only to leave us craving for food.
Karvy’s Wealth League
Karvy Private Wealth decided to take a minimalist route while establishing brand connect and this was achieved using the firm’s logo.
The letter A in Karvy Private Wealth’s logo closely resembles the blazing arrow that was used to kill Ravana. The same was creatively executed using a GIF that shows the letter A from the logo as the tip of the arrow that is shot into the air.
Universal Sompo GIC
On Dussehra the brand drew parallels between the 10 heads of Ravana and the 10 evils of Insurance while also showcasing how Insurance is that one arrow that can fight the damage caused by all of these.
This was executed via a GIF, wherein the insurance arrow penetrates and destroys the 10 heads of Ravana i.e. the 10 evils of insurance.
Karvy Stock Community
Karvy Stock Broking Limited leveraged the essence of Dussehra to extend its endeavour of investor education to its social media loyalists through means of Ravan. The same was executed creatively through a video depicting ten different and conflicting investment decisions by each of Ravan’s head.
Brands have flexibly adapted to place and publish topical content through digital media, with Dussehra they managed to re-live the story of Ramayaan and tweak content through their creative perspective of the festival. To share more brand campaigns and creatives of #Dusshera write to us at [email protected]