[Infographic] FTC Endorsement Guidelines for Sponsored Social Media
This platform specific Infographic is based on the FTC (Federal Trade Commission) guidelines that will help you craft an ethical disclosure of sponsored content to prevent misleading your audience.
Sponsored content is one of the most important aspects of digital marketing, and more often than not is the bread and butter of a publication or a blog. When the people we trust, recommend or vouch for something, we often take them seriously. In this new age, Influencer Marketing has witnessed a meteoric rise.
Influencers and publications at times indulge in maneuvering around regulations and guidelines that mislead the audience, by hiding the disclosure that states the post is sponsored or is an advertisement.
Take a look at the infographic to understand these guidelines precisely. While these aren’t official guidelines, they should give a fair idea of how ethical content marketing should work.
This Infographic was originally published by here by Mediakix.