Social Media Campaigns that sparkled this Diwali


Social Samosa brings you a list of the campaigns that sparkled on social media this Diwali.

The festival of Diwali not only ushers in the arrival of festivities, goodness and everything that we associate ourselves with, ever since we were kids, Diwali liberates the inner child in all of us.

Diwali also brings with it everything sparkling and pristine, something not just kids and adults long for, but also businesses. In the midst of festivities and the spirit of giving, social media transforms into the open sky, lit up with beautifully crafted campaigns from our favourite brands.

1. Hero MotoCorp

Hero, India’s largest two wheeler manufacturers celebrated their very own milestone, along with the festival of Diwali. #DilonKiDiwai celebrated Hero serving 70m customers. The brand created four videos to commemorate this special occasion.

2. Coverfox Insurance

With #GiftOfInsurance, Coverfox designed a campaign with a noble element to thank the people who serve us and make our daily lives simpler. Like security guards, maids, and drivers, Coverfox urged their followers to provide them with the #GiftOfInsurance

3. eBay India 

The global ecommerce giant kickstarted an initiative on the occasion of Diwali with #Dhanbola, an online housie contest for a chance to win exciting prizes.

4. Truebil

The online marketplace for pre-owned cars launched #ZindagiMeAageBadho to promote progress and independence with the help of a video.

5. Sony LIV and UNICEF

Sony’s newest television channel came together with UNICEF, encouraging their followers to share the goodness and festivities associated with Diwali with the less fortunate ones. Titled #FairStart, Sony LIV and UNICEF created a short video to put their point forth.

6. ASUS India

To salute our brave armed forces who spend the festivals away from home, guarding the nation’s borders, Asus India rolled out #LightUpLoC, an interactive campaign that intended to light up the 724km stretch of LoC with lanterns.

7. Airtel India

India’s largest cellular network undertook a noble cause, bringing light to 4 villages in Uttar Pradesh, keeping true to the spirit of Diwali. With solar powered wall paintings that would bring brightness to the darkness in the villages at night.

8. Luminous India

Luminous India collaborated with veteran lyricist and poet, Gulzar to pen a heartfelt poem for the festival of Diwali, with #RoshniDilKi which was well received on social media.

9. One Plus India

The mobile phone manufacturer kicked off their Diwali campaign, The Journey depicting their product bringing people closer, bridging distances.

10. Big Bazaar

The retail giant brought back their iconic Paper Pataka this year with #YehDiwaliSabkiWali.

11. Coolpad India

To wish their followers a Happy Diwali, Coolpad India utilized Facebook’s 360degree feature to create a video showcasing all their mobile handset models, and also celebrated their personal milestone of 1 million followers.

12. Organic India

Wishing their followers on Twitter, Organic India urged them to have a safe Diwali and say No to pollutants and impurity with a special GIF.

13. Titan E-Store

Integrating their products into visually appealing Diwali themed creative illustrations, Titan E-Store wished their followers a Happy Diwali.

14. Bajaj NoMarks

The cosmetic brand organized a Diwali themed contest through their official social media handles for a chance to win prizes.

15. Racold Thermo Pvt. Ltd

Racold wished their followers a Happy Diwali on Facebook with the help of a creatively designed video.

16. Panasonic

Paying tribute to the armed forces on the occasion of Diwali with #MujheGarvHai dedicating this Diwali to the soldiers who keep us safe.

Let us know if we may have overlooked a campaign, at [email protected]


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