Digital Marketing constitutes a number of channels such as Influencer Marketing, Paid Search, Affiliate Marketing, Organic Search and many more, but one of these channels have registered an unprecedented growth in this sector in the past 12 months.
That channel happens to be Influencer Marketing; more than 90% of them wish to launch an Influencer Marketing campaign in the next 12 months. It is the quickest growing online customer acquisition channel, with 41% success, followed by Paid Search and Affiliate Marketing with 18% and 11% respectively.
Take a look at the Influencer Marketing Outlook 2017 to understand where the segment is headed in 2017.