Isobar India has been appointed as the Digital Partner for FOX Networks Group India’s flagship channel brands, National Geographic and FOX Life, to handle their digital and social media mandates.
Isobar India is a global full-service digital agency from the Dentsu Aegis Network known for its significant innovations in digital marketing communications.
Speaking on the appointment, Aparna Deshmukh, Vice President, Content and Communications, FOX Networks Group, said, “We are committed to iconic storytelling and delivering experiences; both for National Geographic and FOX Life viewers. We look forward to partnering with Isobar and bringing the exciting world of television to our audiences on digital mediums. ‘’
Gopa Kumar, Vice President, Isobar India, added: “We’ve had a fantastic start to 2017. We are delighted to partner with Fox Network Group in India. It is an interesting category and there is huge opportunity to create great brand narratives through digital for National Geographic and FOX Life. The team is looking forward to create amazing work with our newest client.’’
Isobar is a global full-service digital marketing agency, driven by the purpose to deliver borderless ideas enabled by technology, to transform businesses and brands. We have over 5,500 digital pioneers in over 85 locations, across more than 45 markets worldwide. Isobar has won over 250 awards in 2016, including 19 Agency of the Year titles and Asia-Pacific Digital Network of the Year for the fifth time in the past six years. Key clients include adidas, Coca-Cola, Enterprise, Google, GM, Huawei, Lego and P&G. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc.www.isobar.com
About Dentsu Aegis Network
Dentsu Aegis Network’s presence in India comprises the global network brands Carat, iProspect, Isobar, Posterscope, Vizeum, MKTG, Amnet and mcgarrybowen along with the Dentsu branded agencies – Dentsu Impact, Dentsu One, Dentsu India, Dentsu Media, Taproot Dentsu and Dentsu Webchutney. Also, newly added to the group are the recently acquired local brands Milestone Brandcom, WATConsult, Fountainhead MKTG, the Perfect Relations Group, Happy mcgarrybowen and Fractal Design Studio.