The latest ad film from Star Plus featuring Aamir Khan is a tribute to all the dads and their daughters who have been beacons of change for others in society.
Created by Ogilvy Mumbai, the Star Plus #NayiSoch film features Aamir Khan as Gurdeep Singh, a sweet shop owner in a thought-provoking conversation with a customer.
The film ends with a power packed note stating, “Kaamyabi na ladka dekhti hai na ladki. Kaamyabi sirf soch dekhti hai.” (Progress does not distinguish between girls and boys. It’s the thinking that matters.
Here's what Sumanto Chattopadhyay, Executive Creative Director, South Asia, Ogilvy has to say about the campaign
This film tells a simple, sweet and yet powerful story of the happy result of a newer way of thinking. It's a tribute to the women who succeed and to the men whose progressive thinking makes them stand by, and not in the way of, women realizing their potential.
The campaign is a great extension to the brand's belief in promoting conversations around ‘Nayi Soch’ or progressive thinking in society, the choice of Aamir Khan as the lead is equally justified considering his role in the movie Dangal and his drive to bring about a positive change in the society. As a brand Star Plus stands for fresh perspectives that inspire and the film stands up to the same philosophy.
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