Amul’s World’s First Mothers for Mothers Network is a beautiful sketch of women who make the brand what it is.

From their first ‘Ghar Ghar Amul..’ commercial to their Amul Topical creatives, the brand has managed to etch their names in millions of minds.

Yet again, Amul introduced their consumers to the First Mothers of their Mothers Network. The video paints a picture of mothers from various strata of the society, supplying milk from their villages with dreams of upbringing their kids in the best atmosphere to mothers who feed their children with that milk, with same dreams.

While the video narrates a strong message, it isn’t as hair-raising and effective as its previous campaigns. Nonetheless, the video has garnered 302, 091 views on YouTube since its release on March 04.

To see a detailed Campaign Review of the new Amul campaign, write to us on team@socialsamosa.com.

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