AMUL

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The role of nostalgia in Amul’s summer marketing

In this article, we take a closer look at how Amul’s summer marketing strategy turns up the heat, mixing nostalgia, creativity, and clever campaigns to keep its treats a staple of the season.

By Joe
Apr 04, 2025 12:29 IST 5 Min read
we Industry Updates
Dr. Bhaskar Das, media veteran and mentor, passes away
By Social Samosa
Jan 15, 2025 19:11 IST 2 Min read
FI Experts Speak
What implications does the T20 World Cup in USA hold for advertisers?
By Harshal Thakur
Jun 10, 2024 15:24 IST 13 Min read
Case Study Amul Case Studies
Case Study: How Amul showcased women dairy farmers' stories via hydrographic printing, gaining 1.9Mn views
By Social Samosa
May 14, 2024 15:16 IST 4 Min read
FI 444 Report
Tata, Angel One, & Amul are the top 3 most recalled brands of IPL 2024: Report
By Social Samosa
Apr 30, 2024 14:48 IST 1 Min read
FI 360 Campaign Spot
Amul celebrates women-dairy farmers with an innovative campaign
By Social Samosa
Apr 24, 2024 17:26 IST 2 Min read
WPL News
WPL 2024: Sponsors and kits of teams unveiled
By Social Samosa
Feb 12, 2024 09:00 IST 2 Min read
content like Zomato Experts Speak
Error 404: Client’s risk-taking ability not found
By Shamita Islur
Nov 20, 2023 16:20 IST 7 Min read
PETA India Industry News
Peta India engages in a Twitter battle with Amul over use of a vegan athlete's visual rendition
By Social Samosa
Jun 14, 2023 09:15 IST 2 Min read
World Milk Day Campaign Spot
World Milk Day: Campaigns & TVCs that tapped onto the right emotions
By Sneha Medda
Jun 01, 2022 13:24 IST 3 Min read
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