Amul is back and this time they’re saying #Mooch Nahi Toh Kuch Nahi. The campaign is directed at marketing Amul Milk.

A short video, #Mooch portrays men challenging each other in a match of arm wrestling, with the man adorned with the biggest Mooch wins! The wrestling vibe however, changes completely when a brave little girl cycles her way in, gulps on Amul milk and boasts of a Amul Mooch.

Without any further ado, the wrestler with the biggest Mooch gives up on the accolade and salutes the Amul Mooch. The video ends with Amul #Mooch Nahi Toh Kuch Nahi.

The music and cinematography compliment the campaign plot and convey a funny tone and keep up the Amul legacy.

Want to see a detailed narrative of the campaign in our reviews segment? Let us know on @Social_Samosa.


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