Biba India released Who’s That Girl, a campaign built on a core of emotions, family, and ethnic dresses illuminating the video.
The campaign begins with a young girl urging her grandmother to dance at her wedding festivities. The shy grandmother however refuses only to be lured to shaking a leg to her favourite number by the wedding planner, the protagonist of the campaign.
Adorned in a red Biba dress, the protagonist everything that the brand stands for. The campaign was uploaded on Biba India’s YouTube channel on March 21 and has 107 views so far, on Facebook it has 17k views.
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