BIBA

How Apparel Brands dress up for Indian festive marketing fare

Apparel and clothing are one of the biggest purchases in the festive season and Indian brands try to widen their consumer base through diverse marketing using celebrities, brand-new collections, and more.

By Nishita Kunder

Oct 30, 2023 18:38 IST logo

5 Min read

Experts Speak

Festive season brings high hopes for Apparel brands in Tier II

By Shamita Islur

Oct 30, 2023 09:30 IST logo

6 Min read

Industry Updates

Taproot Dentsu wins creative mandate for BIBA

By Social Samosa

Mar 16, 2022 20:33 IST logo

2 Min read

Campaign Spot

Social Media Campaigns Round Up ft Durex, Biba, Whatsapp & more

By Social Samosa

Jul 10, 2020 13:58 IST logo

3 Min read

Industry Updates

Publicis India wins creative mandate for BIBA

By Social Samosa

Dec 18, 2019 06:12 IST logo

2 Min read

Campaign Spot

Durga Puja Campaigns that lit the socialverse in 2018

By Paawan Sunam

Oct 18, 2018 06:19 IST logo

3 Min read

Campaign Spot

Brands celebrate with nostalgic Children's Day Campaigns

By Social Samosa

Nov 14, 2017 07:18 IST logo

5 Min read

Campaign Spot

Biba deals with body shaming in Change The Question

By Social Samosa

Aug 31, 2017 06:18 IST logo

2 Min read

Campaign Spot

Biba's Who’s That Girl celebrates the joy of family functions

By Social Samosa

Mar 22, 2017 09:13 IST logo

1 Min read

Campaign Reviews

BIBA's #ChangeIsBeautiful convinces but lacks innovation

By Aishwaria Sonavane

Jan 07, 2016 07:48 IST logo

4 Min read