All taste, no fuss. Chicken and Cheese, no Crust. KFC India says #SorryPizza as they make a new addition to the bucket list of every Indian foodie out there, the Chilli Chizza.
The ingredients to KFC products may yet be a secret, but the #SorryPizza campaign holds no such secrets. Laden with quirky humour just as the Chilli Chizza is with chicken and cheese, the video features Sudesh Berry as a police officer, attempting to solve the 20th Pizza death.
Lluis Ruiz Ribot, CMO, KFC India said, “KFC is back yet again with an innovative product offering, and we are confident that Chilli Chizza will soon become the preferred choice of Gen Y through its all chicken, no crust proposition. With the TVC we hope to nudge the young Indian consumer who is always on the look-out for something new, exciting, cravable and bold to try.”
The Chilli Chizza eliminates the most hated part of a pizza, the dry and chewy crust, giving everyone what they actually want to devour, chicken and cheese, and for obvious reasons, is the pizza killer.