Bringing out the zesty, unwavering and focused persona of cricketer Virat Kohli, Tissot launched a powerful campaign titled #ThisIsYourTime. The campaign conceptualized and executed by Brandmovers brings out the fierce side of the brand ambassador, unleashing the successful journey of his professional life. The campaign draws an interesting parallel between Virat’s persona and the brand’s core proposition!
Right from being the captain of the under-nineteen team to now the skipper of the Indian Cricket Team, he speaks of how he made himself unforgettable to the world by owning the time he had. This is not the first time that we see Kohli in this setting, as he has been a part of such kind of content earlier wherein he looks at motivating the viewers through his own story of success.
Attempting to inspire through his words and being the voice of the brand, this campaign has managed to garner 268k views on Facebook along with 19k reactions.
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