Virat kohli brand ambassador

Is Virat Kohli’s move to Agilitas a new dawn for athletes in Indian business?

Virat Kohli's surprising move from PUMA to Agilitas sparked conversations in the sports business world. He isn’t the first athlete to choose a startup over a legacy brand. Experts discuss why Kohli walked away from a ₹300-crore deal, and how this global shift from endorsement to ownership could reshape the sports marketing landscape.

By Pranali Tawte

Apr 29, 2025 16:49 IST logo

8 Min read

Virat Kohli's birthday

PUMA goes all out to celebrate Virat Kohli’s birthday

By Social Samosa

Dec 01, 2022 09:01 IST logo

2 Min read

Lowe Lintas creative duties

Industry Updates

Lowe Lintas bags creative duties for iQOO 3 launch in India

By Social Samosa

Mar 17, 2020 02:35 IST logo

2 Min read

Virat Kohli turns 31, gets branded birthday wishes

By Jagruti Verma

Nov 05, 2019 14:51 IST logo

24 Min read

#BrandKohli is the new ad world favourite! Here's proof...

By Sneha Yadav

Jun 18, 2018 08:05 IST logo

2 Min read

Tissot highlights the importance of timing with #ThisIsYourTime

By Social Samosa

Apr 18, 2017 08:55 IST logo

1 Min read

Alia Bhatt lends glamour to Gionee's #Selfiestan

By Social Samosa

Apr 10, 2017 10:09 IST logo

1 Min read

Brands that got celebrity quotient right on social media

Social Media for Brands

Brands that got celebrity quotient right on social media

By Aishwaria Sonavane

Jan 13, 2017 08:44 IST logo

4 Min read