Nike hitting sixes on social media through their content marketing strategy

Aishwaria Sonavane
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The brand that runs synonymous with sports is ruling the social-verse with it’s swoosh of creativity. Effectively drawing attention through their tagline ‘Just Do It’ as their identity now, Nike has moved beyond selling shoes and sports apparel, but is now selling a lifestyle. With an individualist content mix, we take an intricate look towards why Nike has won a gold medal for their social media strategies.

Nike and Women empowerment

Keeping the stereotype of testosterone away from sports, Nike has clutched on to a cause for women empowerment and is putting it out through their campaigns. Moving away from the image of women in stilettos and a pretty dress, Nike is showing the world how these very women can conquer the world of sports, packed with inspiration and pep.


Artsy visualization

Banking heavily on visuals, the brand on Instagram is personifying their product to promote them on social media. Placing them against absolutely stunning backdrops, Nike is bringing in a global connect through their products, thus subtly unifying the world.

The one before the 1. #airmax @nikesportswear

A post shared by nike (@nike) on

Sports beyond selling

Encapsulating the world of sports under its name, the brand endeavors to divide its attention uniformly to the varied sports around the globe, keeping the gender at neutral. Fitting in their tagline with a message and giving top-notch priority to aesthetics, the brand is putting forward their support to a wider spectrum. They are not always out there, attaching a campaign with it, but the frequency of their social media posts is maintained to ensure engagement.

Sometimes you have to pull yourself up to push yourself forward. #justdoit

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Raise the bar. #justdoit

A post shared by nike (@nike) on

Brand ambassador community

Having a big budget has worked wonders for Nike as it has managed to create a community of ambassadors with some of the biggest names in the world of sports. Personifying the brand by putting these faces under their name, Nike has stayed relevant and focused with their brand ambassadors, picking sports personalities.

Individual Entity of each sport

It’s an established fact that the brand has elevated its image of being a seller of sports apparel to a community for sports. Raising awareness through polished content and pertinent campaigns, the brand has leveraged social for the best and devoted an individual page for each sport, offering filtered content for their audience.

Exploring an entirely different world for sports on social media, the brand has mastered the art of creating and managing content for their niche. A brand personified to reflect passion, fortitude and enthusiasm is engaging their audience through their content and taking the notion of sports to a next level by amalgamating it as a part of lifestyle that oozes of emotions and projects sports as a globe unifier, despite the fierce competition from Adidas, Reebok and Puma.

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