A recap of the interactive sessions from #SMLive 2017

The Live Blog will give you real time updates from#SMLive, as the elite panelists share social media wisdom with you.

The day has finally arrived! It is #WorldSocialMediaDay, the day to celebrate the medium that has been bringing the world closer and making it a better place! From protests to peace making efforts – all on this one platform. And then we there are brands, who complete this ecosystem.

It is the celebration of this platform with #SMLive, a Live Social Media Conference by Social Samosa, with exchange4media as Media Partners and Treize Communications as Communication Partner.

With an esteemed set of panelists, #SMLive starts at 11 AM with a Keynote Session from Rajiv Dingra, Founder & CEO at WAT Consult.

This blog, will share Live updates from the conference! You can also share your questions with us in the comments below or on [email protected]

We hope you will help us make #SMLive a memorable, knowledgeable and successful event.

11 AM: Rajiv Dingra, Founder & CEO at WAT Consult goes Live 

Rajiv speaks on The State of Indian Social Media Industry.

  • Mobile and video are two pillars on which Social Media is scaling
  • Instagram has a unique positioning as compared to all other players
  • LinkedIn is a great platform for recruiting
  • Instagram posts no longer an adaptation of mainline creatives
  • Majority of the brands are under leveraging social media
  • If you’re a student this is the best time to go out and explore

11:23 AM: Rajiv Dingra concludes session 

11:30 AM:  Suchita Salwan, Founder & CEO at Little Black Book goes Live

Suchita speaks on The Power of Community Building on Social Media

  • We use Facebook to recruit people to share their recommendations and experiences

12: 00 PM: Aashish Chopra, Head, Content Marketing – Ixigo goes Live 

Aashish is speaking on The Secrets of Viral Video Marketing.

  • No one can make a video viral. Only audience can make a video viral.
  • Viral is abused word in the industry!
  • Share is the new currency of social
  • We have to move really fast and engage in 3 – 6 seconds
  • You can play around with production value but not storytelling
  • Videos should be made for mobile
  • The initial seeding of the video is very important

  • Please don’t make a ad. Create something that has value for audience
  • Operate like a movie studio
  • Attention span is falling, competition is through the roof, you have to create shareworthy content
  • Just get your feet dirty and experiment with videos
  • If you make 10 videos do not share all! Experiment!

12: 30 PM Abhash Kumar, Head – Marketing at Factor Daily goes Live

Kumar speaks on Social Media Tips for Online Publishers

  • You have to understand that only 20 per cent of the time should be spent in making content and 80 per cent in marketing and distributing it
  • The best way to inorganically increase reach of your page is boost an already well performing piece of content
  • Quora will give you traffic even two years down the line

1:15 PM: Praanesh B, CEO – Qoruz goes Live

The Holy Grail of Influencer Marketing

  • From number of followers to brands will ask questions like who are the followers and how will the influencer impact my earned media value
  • Brands focus on infleuncer first and then on good content

1:45 PM: Rohan Mehta – CEO at Social Kinnect

Mehta speaks on Digital creative and media buying, the power couple

  • We need to be more open about measureability and RoI

1:50 PM Apurva Chamaria, Vice President and Head of Corporate Marketing at HCL Technologies

  • Your LinkedIn profile has to be consumer centric
  • ABC of Social Selling – “Always be connected”
  • Make sure your company name is mentioned across all your platforms!
  • It is not enough to broadcast content
  • You have to be consistent and responsive

2.30 PM: Rahul Vengalil, CEO & Founder at Whatclicks

Rahul speaks on Optimizing the ROI on Social Media Marketing

  • Have a unified view of all your social media activities
  • Try to find matrices that matter to you
  • If you’re objective is CRM, the number of queries you get will be one of your metrics
  • Give smaller nuggets of information or incentives to your consumers, because they are your communication and will help you engage with them
  • A Pinterest and an Instagram cannot do what a YouTube or Google can do for RoI
  • The amplification is more important that creating the content!

3:00 PM: Jessie Paul – CEO at Paul Writer goes live

Paul is speaking on Do’s and Don’ts for #TheSocialCMO

  • “Have a structure, try to mobilize the entire organisation”

3:30 PM:  Malhar Barai – Head of Marketing, HiTech Vertical at Tech Mahindra

Barai speaks on Best AI Practices for Content Marketing

  • Biggest myth about content marketing is that it is the silver bullet that will lead your campaign

4:15 PM: Namita Koshy – AVP, Ogilvy One Worldwide goes Live

Namita speaks on Building a relevant Brand on Social Media

  • The iconic brand era leveraging social media hasn’t arrived, we’re at the cusp, but will be there soon
  • Please invest/identify in brand custodians, the person needs to know everything about it!
  • Like individuals, brands have problems too!
  • Focus on the blueprinting phase

5PM: Brijesh Jacob – Jt MD – 22feet Tribal Worldwide goes Live

Brijesh  is speaking on Storytelling in the Digital Age

  • There is a great opportunity in story-telling provided you figure out what type of story you want

5: 45 PM Team Filter Copy  goes Live 

Team Filter Copy shares their views on Branded Content: The Right Balance between Creativity and Brand Placements.

This marks the culmination of the first leg of #SMLive! Thanks for making this a memorable conference.