A recap of the interactive sessions from #SMLive 2017

The Live Blog will give you real time updates from#SMLive, as the elite panelists share social media wisdom with you.

The day has finally arrived! It is #WorldSocialMediaDay, the day to celebrate the medium that has been bringing the world closer and making it a better place! From protests to peace making efforts - all on this one platform. And then we there are brands, who complete this ecosystem.

It is the celebration of this platform with #SMLive, a Live Social Media Conference by Social Samosa, with exchange4media as Media Partners and Treize Communications as Communication Partner.

With an esteemed set of panelists, #SMLive starts at 11 AM with a Keynote Session from Rajiv Dingra, Founder & CEO at WAT Consult.

This blog, will share Live updates from the conference! You can also share your questions with us in the comments below or on team@socialsamosa.com.

We hope you will help us make #SMLive a memorable, knowledgeable and successful event.

11 AM: Rajiv Dingra, Founder & CEO at WAT Consult goes Live 

Rajiv speaks on The State of Indian Social Media Industry.

• Mobile and video are two pillars on which Social Media is scaling
• Instagram has a unique positioning as compared to all other players
• LinkedIn is a great platform for recruiting
• Instagram posts no longer an adaptation of mainline creatives
• Majority of the brands are under leveraging social media
• If you're a student this is the best time to go out and explore

11:23 AM: Rajiv Dingra concludes session 

11:30 AM:  Suchita Salwan, Founder & CEO at Little Black Book goes Live

Suchita speaks on The Power of Community Building on Social Media

• We use Facebook to recruit people to share their recommendations and experiences

12: 00 PM: Aashish Chopra, Head, Content Marketing - Ixigo goes Live 

Aashish is speaking on The Secrets of Viral Video Marketing.

• No one can make a video viral. Only audience can make a video viral.
• Viral is abused word in the industry!
• Share is the new currency of social
• We have to move really fast and engage in 3 - 6 seconds
• You can play around with production value but not storytelling
• Videos should be made for mobile
• The initial seeding of the video is very important

• Please don't make a ad. Create something that has value for audience
• Operate like a movie studio
• Attention span is falling, competition is through the roof, you have to create shareworthy content
• Just get your feet dirty and experiment with videos
• If you make 10 videos do not share all! Experiment!

12: 30 PM Abhash Kumar, Head - Marketing at Factor Daily goes Live

Kumar speaks on Social Media Tips for Online Publishers

• You have to understand that only 20 per cent of the time should be spent in making content and 80 per cent in marketing and distributing it
• The best way to inorganically increase reach of your page is boost an already well performing piece of content
• Quora will give you traffic even two years down the line

1:15 PM: Praanesh B, CEO - Qoruz goes Live

The Holy Grail of Influencer Marketing

• From number of followers to brands will ask questions like who are the followers and how will the influencer impact my earned media value
• Brands focus on infleuncer first and then on good content

1:45 PM: Rohan Mehta - CEO at Social Kinnect

Mehta speaks on Digital creative and media buying, the power couple

• We need to be more open about measureability and RoI

1:50 PM Apurva Chamaria, Vice President and Head of Corporate Marketing at HCL Technologies

• Your LinkedIn profile has to be consumer centric
• ABC of Social Selling - "Always be connected"
• Make sure your company name is mentioned across all your platforms!
• It is not enough to broadcast content
• You have to be consistent and responsive

2.30 PM: Rahul Vengalil, CEO & Founder at Whatclicks

Rahul speaks on Optimizing the ROI on Social Media Marketing

• Have a unified view of all your social media activities
• Try to find matrices that matter to you
• If you're objective is CRM, the number of queries you get will be one of your metrics
• Give smaller nuggets of information or incentives to your consumers, because they are your communication and will help you engage with them
• A Pinterest and an Instagram cannot do what a YouTube or Google can do for RoI
• The amplification is more important that creating the content!

3:00 PM: Jessie Paul - CEO at Paul Writer goes live

Paul is speaking on Do's and Don'ts for #TheSocialCMO

• "Have a structure, try to mobilize the entire organisation"

3:30 PM:  Malhar Barai - Head of Marketing, HiTech Vertical at Tech Mahindra

Barai speaks on Best AI Practices for Content Marketing

• Biggest myth about content marketing is that it is the silver bullet that will lead your campaign

4:15 PM: Namita Koshy - AVP, Ogilvy One Worldwide goes Live

Namita speaks on Building a relevant Brand on Social Media

• The iconic brand era leveraging social media hasn't arrived, we're at the cusp, but will be there soon
• Please invest/identify in brand custodians, the person needs to know everything about it!
• Like individuals, brands have problems too!
• Focus on the blueprinting phase

5PM: Brijesh Jacob - Jt MD - 22feet Tribal Worldwide goes Live

Brijesh  is speaking on Storytelling in the Digital Age

• There is a great opportunity in story-telling provided you figure out what type of story you want

5: 45 PM Team Filter Copy  goes Live 

Team Filter Copy shares their views on Branded Content: The Right Balance between Creativity and Brand Placements.

This marks the culmination of the first leg of #SMLive! Thanks for making this a memorable conference.