eBay India in association with the band Sanam launched a campaign #NoWorldWithoutGirls. It reinforces prohibition of sex determination kits and addresses a social evil that is prevalent across the Indian society towards acceptance of a girl child.
It is a music video for #NoWorldWithoutGirls which educates the consumers with the thought that while they can shop for over 10 crore products on the online site, but the one product that is prohibited is ‘sex determination kits’.
Commenting on the launch of the campaign, Shivani Suri, Director Marketing, eBay India, said, “At eBay India, it’s been our continuous endeavour to inspire consumers to shop for their favorite things from our widest range of 10 crore products without any inhibitions or fear of societal judgments. But we stand against the one thing that judges a girl even before she is born, by prohibiting availability of sex determination kits on our site.
Through the campaign #NoWorldWithoutGirls and our association with immensely popular and gifted talent such as Band SANAM we aim to drive awareness for this cause amongst the youth in the language (music) they understand best.”
Band SANAM said, “We are extremely pleased to collaborate with eBay India in this endeavour to drive awareness for a cause that continues to plague our society. Music is an extremely powerful medium to send across a message and we believe that our latest attempt will strike the right chord with our loyal fan base. Our choice of song which is the title track from the popular movie Lakshaya, truly embodies the music video for the campaign #NoWorldWithoutGirls.”
In October 2016, eBay India had launched its campaign #ThingsDontJudge that urged consumers to break free from rudimentary notions while shopping online.