A journey through the 16-years-old KBC campaigns' legacy

Sarmistha Neogy
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Kaun Banega Crorepati campaigns

Social Samosa takes a look at all the beloved Kaun Banega Crorepati campaigns over the last 16 years. An evergreen legacy!

Popular game show Kaun Banega Crorepati (KBC) is all set to return after a hiatus of two years. Last week, the first campaign for season 9 titled ‘Jawab Dene Ka Waqt Aa Gaya Hai’ was launched.

It underlined the show's core thought 'knowledge is great leveller' in life. Created and conceptualised by Nitesh Tiwari, the campaign has maintained the legacy of Kaun Banega Crorepati campaigns.

Senior Bachchan’s charisma and fan following made the show a huge hit across age groups right from Season 1. Their marketing also contributed immensely to its success. Over the years, the campaigns have tried to touch important issues, revolving around the quest for knowledge.

The tonality has varied every year, sometimes being preachy, humorous or attempting to bring small positive changes in the society. These campaigns have been popular and even loved by people inside the fraternity.

Social Samosa takes a look at all the KBC campaigns over the last 16 years.

Nau Baj Gaye Kya?

It was in the year 2000, that Star Plus launched KBC and promoted it through their campaign ‘Nau Baj Gaye Kya?’ It was also the first time when Bollywood superstar Amitabh Bachchan appeared on a small screen. The campaign highlighted that those viewers will get a chance to win the prize money, worth INR 1 crore. The show not only changed the fate of the reality television, but also helped Bachchan and Star Plus regain their lost glory.

Kaun Banega Crorepati Dwitiya

After a gap of 5 years, KBC was launched and this time the prize money was doubled to INR2 crore in 2005.

Kuch Sawaal Zindagi Badal Sakte Hain

In 2006, when Senior Bachchan fell ill, the channel had roped in Bollywood star Shah Rukh Khan to host the show for season 3. The campaign established the point that some questions can change the life.


Koi Bhi Sawaal Chota Nahi Hota

According to reports, the show was not doing well and people were finding it difficult to relate to it and as a result, ratings started falling. It was around this time, that Kaun Banega Crorepati changed hands and moved to Sony Entertainment.

The’ campaign titled ‘Koi Bhi Sawaal Chota Nahi Hota’ highlighted the thought that knowledge never goes to waste. The campaign was extremely well received.

Koi Bhi Insaan Chota Nahi Hota

In 2011, KBC launched their campaign ‘Koi Bhi Insaan Chota Nahi Hota’ which sent the message that to never underestimate anyone and their capabilities, because you never know, how soon things can change and you can be on the other side.

Gyaan Hi Apko aapka Haq dilate Hain

In 2012, Amitabh Bachchan explained the strength of knowledge, by reciting a powerful verse ‘Gyaan Hi Aapko aapka Haq Dilate hain’.

Seekhna Bandh to Jeetna Bandh

In 2013, KBC launched their campaign titled ‘Seekhna Bandh to Jeetna Bandh’ which highlighted the message that the moment you stop learning, your progress comes to a halt and you will stop winning in life.


Yahan Sirf Paise Nahi Dil Bhi Jeete Jaate

In 2014, KBC’s campaign titled ‘Yahan Sirf Paise Nahi Dil Bhi Jeete Jaate’ was a huge hit among the audience. It touched upon sensitive issues like Hindu-Muslim animosity and discrimination of North East people in our country.


KBC has managed to create a creative legacy over the years, one that is now synonymous to Nitesh Tiwari.

Tell us your favorite KBC campaign. Write to us at or mention them in the comments below.

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