Amitabh Bachchan

Have you seen Amitabh Bachchan’s AI-powered holographic avatar at IDFC FIRST Bank?

As part of this campaign, IDFC FIRST Bank aims to launch its first device at its Juhu branch in Mumbai, with plans to deploy similar devices across other strategic locations nationwide.

By Social Samosa

Dec 24, 2024 17:26 IST logo

1 Min read

Campaign Spot

Samsonite extends #TestedLikeSamsonite campaign with Milind Soman and Karun Chandhok

By Social Samosa

Jan 24, 2024 08:00 IST logo

2 Min read

Campaign Reviews

Ghoomer adds social media spin to its marketing & puts Bachchan star power to good use

By Harshal Thakur

Aug 24, 2023 20:43 IST logo

4 Min read

Campaign Spot

Flipkart takes influencer marketing route in the latest campaign for vivo’s new phone

By Social Samosa

Apr 25, 2023 04:30 IST logo

8 Min read

Industry News

Virat Kohli retains first position among India’s most valuable celebrities: Duff & Phelps

By Social Samosa

Mar 29, 2022 10:57 IST logo

3 Min read

Brand Saga

Brand Saga: When Pulse Polio’s 'Do Boond' and Balbir Pasha’s AIDs awareness campaigns drove the nation to achieve the impossible

By Sneha Yadav

Apr 29, 2021 13:18 IST logo

7 Min read

Campaign Spot

Kalyan Jewellers ushers in the wedding season with its latest Muhurat Campaign ft.Katrina Kaif and Big B

By Social Samosa

Apr 20, 2021 05:50 IST logo

2 Min read

Campaign Spot

Brand campaigns leverage real-life celebrity couples to tell realistic stories

By Social Samosa

Feb 10, 2021 04:28 IST logo

3 Min read

Campaign Spot

Kalyan Jewellers rolls out star-studded digital campaign under the #TrustIsEverything theme

By Social Samosa

Feb 05, 2021 04:35 IST logo

1 Min read

Brand Saga

Brand Saga: 6-minutes that shaped the Gujarat Tourism advertising journey

By Sneha Yadav

Nov 26, 2020 10:48 IST logo

19 Min read