Brands unleash their creativity to ride the #iPhoneX launch wave

#iPhoneX launch

Brands across categories sensed a huge opportunity rolled out interesting creatives on social media around iPhoneX launch

The much awaited event of the year, where Apple launched its newest models of the iPhones – the iPhone 8, iPhone 8 Plus and the iPhone X happened yesterday. As usual. the internet was flooded with memes and hilarious tweets and brands too decided to hop on the fun.

Brands across categories sensed a huge opportunity in this event and decided to roll out interesting creatives on social media around the launch of the phone.  From Burger King, Mother Dairy, Baskin Robbins, to Skore condoms, Fevikwik,  AIB and Studio Dimensions, brands put on their creative caps to release innovative and quirky posts riding on the #iPhoneX wave .

Burger king

The Irish House


Di-Mentions Studio

Skore condoms

Pass Pass Chingle Gums

Pulse candy

Baskin Robbins


All India Bakchod (AIB)




These brands have managed to take the humour game to a whole new level. Kudos to their digital agencies for creating such wonderful brand moments!

Did you come across any interesting posts from brands riding on the iphoneX launch?  Do let us know in the comments section below or write to us at [email protected]


Sarmistha has over 7 years of experience in the field of journalism. She has covered beats like business, media, advertising and digital over the years. Started her career with Business Standard and has also worked with trade media portals like BestMediaInfo and She is fond of diary writing and loves to pen down her thoughts in it. Sarmistha is an alumna of the prestigious Presidency College, Kolkata and Indian Institute of Mass Communication, Dhenkanal.