8 of the Best Diwali campaigns for festive inspiration

Best Diwali campaigns

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Social Samosa brings to you a list of 8 best Diwali campaigns which brands have churned out in the last few years.

Diwali is one of the most important festivals in the marketing calendar for brands; it is a great opportunity for them to connect with their consumers, create engagement and create a strong band recall . Taking this opportunity, brands release campaigns, which are high on emotions and beautifully capture the essence of the festival of lights every year.

Over the last few years, we have also seen brands resorting to long format digital ads during Diwali. The product in most cases usually takes a backseat and the creatives mostly focus on showing celebration, home coming and spreading joy on this occasion.

Social Samosa brings to you a list of 8 best Diwali brand campaigns which brands have churned out in the last few years.

  1. Divyam by Tanishq:

    2. Reliance Fresh #BadiDiwali

 3. Kitkat Astronaut: 

   4. Surf Excel #AbLagRahiDiwali:

     5. OnePlus 3: Journey: 

6. Pepperfry: Iss Diwali, kuch badal ke dekhiye

7. Cadbury Celebration

8. Lufthansa

Let us know, your favourite Diwali campaign and why it should be added to the list of Best Diwali Campaigns You can write to us in the comments section below or send across an email on team@socialsamosa.com.


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Sarmistha has over 7 years of experience in the field of journalism. She has covered beats like business, media, advertising and digital over the years. Started her career with Business Standard and has also worked with trade media portals like BestMediaInfo and Exchange4media.com. She is fond of diary writing and loves to pen down her thoughts in it. Sarmistha is an alumna of the prestigious Presidency College, Kolkata and Indian Institute of Mass Communication, Dhenkanal.