Revisiting iconic Amitabh Bachchan campaigns on the Shehenshah’s B’Day

Amitabh Bachchan campaigns

On Amitabh Bachchan’s 75th birthday, Social Samosa takes a look at some of the most popular Amitabh Bachchan campaigns over the years.

Superstar Amitabh Bachchan is one of the most popular brand endorsers in India. He has been the face of umpteen brands and have helped them taste success owing to his charismatic persona and by lending his baritone voice in the commercials.

In 2003, when worms were found in Cadbury chocolates, their sales dropped drastically. Amitabh Bachchan was roped in by the brand to talk about the repackaged product and convey it to the public. This campaign post the controversy, featuring Bachchan worked wonders for the brand. Yes, that’s Big B’s clout in the country.

Today, in spite of the emergence of a lot of young Bollywood celebrities and cricketers, brand Bachchan continues to be a very powerful marketing strategy for brands, who have the money to spend and want to create noise in the already cluttered endorsement world.

According to reports, Senior Bachchan charges an endorsement fee of Rs 2.5 crore to Rs 3 crore a day and his brand value is estimated at over Rs 700 crore. Recently he has also been roped in by Lux Cozi Inner wear and the deal is reportedly around Rs 6-10 crore.

He is not only a favourite with brands, but Government of India too has roped him for their public service awareness campaigns. In fact, when Bachchan donned an angry look for one of the Polio campaigns, it was hugely successful and that is when his fans started taking his message seriously because they didn’t want to upset their favourite actor.  Today, India is officially declared polio-free and his campaign has played a huge role in the eradication of the disease. This year, he has been made the GST ambassador by the Government of India and has also reportedly, replaced Aamir Khan to be the face of brand Incredible India.

On Amitabh Bachchan’s 75th birthday, Social Samosa takes a look at some of the most popular Amitabh Bachchan campaigns over the years.

1. Tata Sky

2. Swachh Bharat

3. Pepsi

4. Cadbury

5. Navratna Oil

 6. Polio PSA

 7.  Gujarat Tourism

    8. Cycle Agarbati


      10. Maggi

Let us know which is your favourite among the many Amitabh Bachchan campaign by writing to us in the comments section below or you can also mail us at [email protected]


Sarmistha has over 7 years of experience in the field of journalism. She has covered beats like business, media, advertising and digital over the years. Started her career with Business Standard and has also worked with trade media portals like BestMediaInfo and She is fond of diary writing and loves to pen down her thoughts in it. Sarmistha is an alumna of the prestigious Presidency College, Kolkata and Indian Institute of Mass Communication, Dhenkanal.