A look through Bigg Boss 11’s social content strategy

Bigg Boss 11

Social Samosa takes a look at the social media content strategy of the most controversial reality show on Indian Television – Bigg Boss 11

Popular reality show Bigg Boss’s 11 season premiered on October on Colors and 1 is continuing to successfully infuse high dose of daily drama through their content.

In fact, the show, which is hosted by Salman Khan managed to arouse curiosity even before the launch through promos and trailers.

The social media strategy of Bigg Boss 11 is a well-thought one and is being used effectively to promote the show and pique the interest of the audience. From using Facebook Live, to sharing gossips about the participants,  interactive posts are being used, in the form of polls and contests to engage the audience.

The platform continues to be a popular place for film promotions and different hashtags are being used to drive conversations around Bigg Boss 11. To add an element of fun Bigg Boss 11 has a new neighbour, Pinky Padosan, played by Gaurav Gera, who is the go-to person for all the latest gossip about his neighbourhood.

Social Samosa takes a look at the social media content strategy of the most controversial reality show on Indian Television – Bigg Boss 11.

Facebook Live
Creating curiosity by sharing teasers of gossips
Attempting to jump the Meme bandwagon
 Film promotions
Using hashtags to drive conversations
Interactive through polls and contests
There have been no big activations from brands on the digital platform till now, it will be interesting to see, how the social media strategy of Bigg Boss 11 shapes up in the coming days.

You may also like:

Comments