A glance through the popular Diwali campaigns of 2017

Diwali 2017 campaigns

On the auspicious of occasion of Diwali,  people make new purchases both for their own homes and also for gifting others. Here lies a huge opportunity for brands to make the most out of this event, by reaching out to their customers; here are the best Diwali 2017 campaigns.

This year, brands like Oppo, One Plus, Lenovo, Ghadi Detergent, Food Panda, and others have taken to digital platforms to roll out their Diwali 2017 campaigns and advertisements. The e-commerce players, led by Amazon and Flipkart, like always released their Diwali campaigns to highlight their respective sales. Snapdeal, who has otherwise, gone quite low in their advertising has also come up with their Diwali ad, taking ahead the theme of ‘Unbox Zindagi’ on the digital platform. Nokia is seen talking about their #UniteForLove campaign and promoting their phone on TV, online and by integrating with various content platforms like TVF.

The commercials in general, take the tonality about spreading the joy and flavour of the festival of lights and how their products play an important role in bringing smiles to everyone.

Social Samosa takes a look at some of the popular Diwali campaigns from brands in 2017


Food Panda




Panasonic Smart Phones

Home Centre India

Nokia Mobile

TVF & Nokia


Amazon India



Lenovo India



Ghadi Detergent



Malabar Gold and Diamonds

LG India

Coca Cola


Radio City:


Amazon Prime:

Jet Airways:




Which is your favourite Diwali campaign of this year? Let us know in the comments section below or write to us at team@socialsamosa.com. We wish all our readers a Very Happy and a safe Diwali.


Sarmistha has over 7 years of experience in the field of journalism. She has covered beats like business, media, advertising and digital over the years. Started her career with Business Standard and has also worked with trade media portals like BestMediaInfo and Exchange4media.com. She is fond of diary writing and loves to pen down her thoughts in it. Sarmistha is an alumna of the prestigious Presidency College, Kolkata and Indian Institute of Mass Communication, Dhenkanal.