Nykaa, India’s leading e-commerce market place for beauty & cosmetic products released a new campaign titled Break the Hashtag featuring actress Taapsee Pannu.
The video makes an attempt to move away from the stereotypes and tells us of the many roles which a woman plays in her life. The attempt of the campaign is to highlight that every woman has juggled through many roles and struggled through many labels. It is time, to break the stereotype and come out from it.
Taapsee tweeted about the campaign and soon there were tremendous conversations around it on social media.