The king of romance Shah Rukh Khan stars in BYJU’S, India’s largest education company and one of the world’s most popular K-12 apps’ latest ad campaign titled Math musical
The film aims to highlight that children learn better when they love learning. The video throws light on how when learning gets integrated with technology, it can encourage and empower children to learn on their own.
Within three days, the video has already clocked more than 2.3 million views on the brand’s YouTube channel. It has also created some noise on the social media channels, where people are just wondering – How much VC funding did BYJU’s get to afford Shah Rukh Khan.
Byjus, the children learning app roped in Sharukh Khan for their ad!! How much VC funding did they get man to afford him?!?
— The Fake Geek (@TheFakeGeek) November 14, 2017
Byjus get funded for their learning app. Today I see them advertising in the cricket stadium. It doesn't add up to my logic
— Aparna Ramachandra (@msaparna) October 22, 2017
Well, well, well. Lots of VC and Foundation money meet celebrity brand ambassador: https://t.co/mtX8hPJNEa
— Ashish K. Mishra (@akm1410) November 14, 2017
Created by Lowe Lintas, the ad-campaign is centered on the concept that children learn better when they love learning. It also showcases how learning integrated with technology can encourage and empower children to learn on their own. The ad-campaign perfectly captures the excitement and enthusiasm that children feel when learning becomes easy and so much fun, that they perform it on stage.
Announcing the launch of this new ad-campaign, Byju Raveendran, Founder & CEO, BYJU’S – The Learning App said, “Children rarely use the word ‘Love’ and ‘Learning’ together as learning has always been equated to pressure, stress and competition. We have always strongly believed that children learn better when they love what they learn. Our partnership with Shah Rukh Khan will help us increase our reach & create deeper connect across geographies. His wide appeal and adoration amongst parents and children makes him a perfect fit for our brand”.
Speaking about partnership, Bollywood actor and father Shah Rukh Khan mentioned, “I am very happy to be associated with BYJU’S and contribute towards the journey of transforming education. I am big believer of quality education and have always looked out for attractive and engaging ways to teach my children. As a parent, I believe that if children are taught through a visual medium, they will learn better as smartphones and tablets have become their primary mode of content consumption. BYJU’S-The Learning App is truly is a friendly and powerful tool for children that offers them a fun, easy and interactive way of learning.”
The new ad-campaign is also an extension of the recent BYJU’S brand refresh initiative. It re-emphasizes how BYJU’S’ has been making learning fun, engaging and personalized for children across grades and geographies.