An artificial intelligence based food recommendation platform, Ketchupp educated the masses about the food they eat and what it constitutes during the National Nutrition Week this year.
Ketchupp’s primary objective with their National Nutrition Week campaign was to spread the word about healthy living, and informing social media audiences about the nutritional values of both junk, and healthy food, equipping them with the knowledge to make a better choice.
Ketchupp worked towards disseminating information about the nutritional content of various foods and food items, posting mythbusters and other engaging yet educational trivia on Facebook.
Brace yourself – Your nutrition myths are about to get busted #NationalNutritionWeekKetchupp on Thursday, 31 August 2017
The brand highlighted junk and unhealthy foods and the amount of nutritional content in them, proposing healthier alternatives instead.
Not a tough choice – when you are not seeking fat. #NationalNutritionWeek
Dedicated website banners were created by the brand, and a consistent content theme was conceived.
Ketchupp employed humour and engaging visuals to break the clutter and grab the attention of social media audiences, urging them to make the switch to healthy eating habits instead of opting for junk.
Awareness was also spread by encouraging users to tag their friends and impart this valuable information to them, making the switch to healthy food habits together.
Ketchupp managed to create a Reach of more than 1.13 Million across digital platforms, successfully directing more than 1750 social media users to choose the healhtier alternatives from websites such as Amazon, Swiggy, Grofers and more.
The brand also managed to register engagement that peaked at 3.49 Lacs, resulting in Ketchupp’s social media posts being shared 12,600 times.