On the occasion of Children’s Day, Uber India launched a video showcasing the bond shared between a father and a daughter. It is part of UberJOURNEYS which was launched by Uber in September this year, focusing on creating real life video-stories about the lives of riders and driver partners.
In the new video, Renu Yadav (the rider) talks about her childhood memories where her father played a crucial role in each and every new chapter of her life. Right now, due to old age, her father faced challenges travelling on his own within the city and so Uber gave her the freedom to book cabs and arrange a comfortable travel for her father while living in another city. The film has clocked 1.5 million views on the brand’s YouTube channel in three days.
The first video of UberJOURNEYS brought to life the inspiring story of Ruchir Falodiya, a visually impaired social media manager at TATA CLiQ. The communication highlighted the ease of availing the cab service offers and empowering the visually impaired and the low vision community members to seek a greater degree of independence in their lives.