#20YearsOfTanishq: A walk through the best Tanishq campaigns

best Tanishq campaigns
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On the occasion of thire 20th year celebration of Tanishq, Social Samosa takes a look at best Tanishq campaigns which created a mark and stood out in the last few years.

On the completion of 20 years of Tanishq, the brand is inviting people to walk down the memory lane and share their most memorable moments. With the help of influencers, the brand is further asking people to share their Tanishq story using the hashtag #20YearsOfTanishq.

Brand Tanishq is known to create path-breaking ads that have tackled stereotypes and have touched hearts. The ads have never been only about jewelry, but the messaging weaved in the story has always stood out and left an impact. At a time, when other brands reflected the rigid thinking of the society in their commercials, Tanishq was bold and latched to the progressive audience.

With their creative agency, Lowe Lintas, Tanishq has created some great scripts. For instance, the second marriage of a dark complexioned woman with a young daughter was widely appreciated and will always remain fresh in the memory of all the viewers.

On Raksha bandhan, Tanishq thought about why not celebrate the beautiful relationship that exists between two sisters. The idea of a mother-in-law gifting a diamond to her daughter-in-law on her birthday is often not spoken about, but the brand highlighted the beauty of this relationship as well. The ad, where the grand ma forbids her grand daughter to marry her Punjabi boyfriend who is in the same community broke all stereotypes, because it showed that the older generation is not what we all think- backward. Women in their 40s, well settled in their personal and professional life, are also shown to be enjoying their life, with friends.

Brands under the Tanishq umbrella, like Mia or Divyam, have also maintained the same tonality and have urged women to move forward in their life and not get deterred by challenges framed by the society.

On the occasion of thire 20th year celebration of Tanishq, Social Samosa takes a look at best Tanishq campaigns which created a mark and stood out in the last few years.

1. Tanishq Second Marriage

2. Best At Work

3. Mother’s Day

4. Celebrating Sisterhood on Rakshabandhan

5. Romantic husband

6. Diwali ad with Deepika & her family

7.  Wedding- Dadi 

8. Pehla Heera for your daughter-in-law

9. Rivaan by Tanishq- You always want the best for your little girl

10. Women in their 40s

11. Deepika Padukone celebrating Mother’s Day 

12. Celebrating love 

Let us know about your choice of best Tanishq campaigns in the comments section below or write to us at team@socialsamosa.com


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