December 1 is observed as World AIDS Day all over the world, and like each year, brands have undertaken their humanitarian responsibilities this year with their World AIDS Day campaigns
Global as well as brands from India have done their bit to urge social media users to exercise precaution and use protection when indulging in sexual intercourse. Condom brands such as Durex and ManForce were the perfect fit to speak up, and they dispensed their duties well with their World AIDS Day campaigns, whereas youth Influencer Virat Kohli too starred for Wrogn, the apparel brand.
Social Samosa compiles a list of some of the most impressive and well made World AIDS Day campaigns on social media that helped spread the word and drive conversation around the message that it embodies.
The Logical Indian
Known to speak up on many minor and major issues pertaining to the nation, The Logical Indian chipped in with their World AIDS Day campaign that was pivoted around India and it’s relationship with the disease.
On #WorldAIDSDay meet the Sheroes, who discovered the first HIV/AIDS case in India.''She had no gloves, no safety equipment. And the sex workers had no idea what they were being tested for.''
A man with a significant fan following among the youth, Virat Kohli’s words guarantee to be heard by millions of young Indians. Being the right choice to preach a crucial message, Wrogn’s World AIDS Day campaign was straightforward and clear.
Guys, it's #worldaidsday today. And here's something we all must take seriously. #staysafe #findyourcause #viratkohli #staywrogn
Posted by Wrogn on Thursday, 30 November 2017
Red FM – RJ Manas
RJ Manas and RED FM collaborated to undertake a social experiment and determine the state of awareness around AIDS among the people. The RJs took to the streets with a box of sweets made by an HIV Positive person, and offered it to people informing them about it to show the misconceptions that people carry around HIV spreading through contact.
#WorldAidsDay #Awareness is the only Cure#Awareness failaate raho aur #SUPERHITS 91.9 ReD fm Bajaate Raho
Posted by RedRj Manas on Thursday, 30 November 2017
Known for their quirky and minimalist campaingns, Durex once again succinctly captured their message with a simple yet hard hitting creative illustration that served as their World AIDS Day campaign.
This #WorldAidsDay, 1st December, let us remind ourselves that prevention is best when there is no cure. Choose protection and live a healthy life!Buy now: http://bit.ly/2nn9udQ
RED FM too opted for a minimalist creative illustration, turning a pair of earphones into the shape of the HIV awareness ribbon, accompanied by the words ‘Play Safe’.
This World AIDS Day, spread awareness not HIV. #WorldAIDSDay #PlaySafe
The theme of this #WorldAIDSDay2017 promotes the theme "Right to health", which will highlight the need for all 36.7 million people living with HIV and those who are vulnerable and affected by the epidemic, to reach the goal of universal health coverage.Let's spread awareness and fight back #AIDS together !!!#LetSHEducate #RightToHealth #WorldAIDSDay #LetsTalkNACO India India HIV / AIDS Alliance End AIDS India AidsControl Empl India
Posted by SHEducation on Thursday, 30 November 2017
Telling the inspiring story of a man who overcame being HIV positive to achieve his dreams and become a bodybuilder, showing many other infected people all over the country that they too can overcome it.
#WorldAIDSDay | Meet Pradipkumar Singh, the HIV-positive bodybuilder from Manipur, who with his ripped muscles and imposing physique questions popular notions of what an HIV-positive person looks like.Read more: http://bit.ly/2Ar266w
Posted by The Quint on Thursday, 30 November 2017
Using a montage of clips from their shows in order to shatter the taboo around sex, ALTBalaji aimed at normalizing conversations around sexual intercourse and whether to have it or not, and how to do it safely.
No glove. No love. #WorldAidsDay #ALTBalaji
Posted by ALTBalaji on Thursday, 30 November 2017
The flagbearers of many humanitarian causes all over the world, UNICEF too rolled out their World AIDS Day campaign featuring a female politician who is also HIV positive but has not let that stand in her way. She is making a difference, and educating the masses in her community about AIDS and the taboos associated with it while at the same time proving that being HIV positive is not limiting.
The most inspiring thing you’ll see today, on #WorldAIDSDay. #foreverychild, hope.
Posted by UNICEF on Thursday, 1 December 2016
The condom brand from Mankind Pharmaceuticals designed a number of creative illustrations to educate their social media followers to use protection.
— Manforce Condoms (@ManforceIndia) November 29, 2017
In loving memory of the one's we have lost. Let's end the fear of HIV and reach out to the people suffering from it. #WorldAidsDay #Girliyapa
Posted by Girliyapa on Friday, 1 December 2017
The Ecommerce company posted a quirky creative illustration and are offering a 70% discount on Durex condoms to encourage the use of protection during sexual intercourse.
This time around, be negative. This #WorldAIDSDay, stock up on care and protection with FLAT 70% off on Durex. Check out→ http://fkrt.it/6jP6DgNN
Ministry Of Health
The Indian governmental organization posted a simple creative illustration highlighting the precautionary measures that eliminate the chances of contracting HIV.
Roadies from MTV spoke to the people about the taboo associated with purchasing condoms from a drug store, a simple yet persistent problem that prevents many from using protection.
"When you’re not shy about getting married, then why are you shy about using a condom at night?" your local chemist wants to know. That's right. We asked him. No more hichkichana, no more excuses. Condom use karo!#LetsGetItOn #WorldAIDSDay
Posted by MTV Roadies on Wednesday, 29 November 2017
Pia Wurtzbach, the Miss Universe 2015 and a staunch supporter of the HIV AIDS awareness movement spoke up about the issue for the official MissUniverse Facebook page.
Join in and support #WorldAidsDay this Thursday December 1st. All you have to do is take a photo with a word or short phrase written on the palm of your hand summarizing a method to strengthen HIV prevention efforts. Use #HIVPrevention, #WorldAidsDay and Miss Universe. | UNAIDS, GMHC
Posted by Miss Universe on Monday, 28 November 2016
The apparel brand propagated acceptance of HIV positive patients with a subtle creative illustration with a strong message since patients are often shunned and avoided by many ill informed people who continue to believe the disease spreads on contact.
A youth oriented fashion brand, PEOPLE posted a creative illustration with a positive message and the AIDS awareness symbol.
The fashion brand from the house of Aditya Birla used their product to create the AIDS awareness symbol and spread the word through their Instagram account.
If there are any World AIDS Day campaigns that we may have overlooked, do let us know in the comments section, or write to us at [email protected]